Jamnapaar: New Metro Campaign Captivates Delhi Commuters

Youngun, a creative marketing agency, has teamed up with Amazon miniTV to launch an engaging campaign for their show 'Jamnapaar'. By creating unique announcements at Delhi metro stations, this campaign aims to capture the attention of Delhi’s commuters and generate buzz around the show.

Set in the vibrant Laxmi Nagar area of Delhi, 'Jamnapaar' follows Shantanu Bansal (Shanky), played by Ritvik Sahore, as he navigates the contrasts between his modest East Delhi roots and his aspirations in the glamorous corporate world of South Delhi. The show delves into themes of identity, family, and self-discovery, resonating deeply with the city’s dynamic cultural landscape.

To bring this narrative to life, Youngun's team drew inspiration from the nuances of Delhi's commuter culture to create inside jokes that would resonate with the audience. The announcements add a delightful twist to the daily commute of thousands of Delhiites and have already gained significant attention on social media.

"Local insights were crucial in making these announcements more compelling," said Saksham Jadon, founder and CEO of Youngun. "We tapped into the unique aspects of Delhi's commuter culture to weave humor in local references that would resonate deeply with the audience, creating a stronger connection with the viewers and making our campaign truly impactful."

‘Jamnapaar’ is available to stream for free on Amazon miniTV, accessible via the Amazon shopping app and Fire TV. It is a must-watch for anyone navigating the intricate balance between personal growth and cultural heritage.