Spotify Launches 'Creative Lab' to Boost Brand Engagement Globally
Spotify's new 'Creative Lab' agency helps brands, including Coca-Cola and Royal Enfield, create tailored campaigns across 11 global markets, enhancing audience engagement.
Sumit Rawat
Spotify introduces 'Creative Lab,' an in-house creative agency designed to help brands engage more effectively with its audience.
Brands like The Coca-Cola Company and Royal Enfield are already utilizing this service in India.
Spotify, the audio streaming giant, has unveiled 'Creative Lab,' its internal creative agency aimed at enhancing brand outreach to its audience.
The service will be available in 11 markets, including India, the US, Brazil, Mexico, Japan, Singapore, Australia, the UK, Germany, France, and Italy.
Local Creative Lab teams in these regions will offer tailored insights and collaborate closely with brands and agencies to develop campaigns through workshops, inspiration sessions, and collaborative ideation.
In India, brands such as The Coca-Cola Company and Royal Enfield are leveraging Creative Lab to enhance their brand storytelling.
"Spotify motivates artists, creators, and advertisers to excel at what they do best: create. We currently collaborate with brands to help them attract new customers, bolster brand reputation, and build trust. With Creative Lab, we aim to provide an additional service that allows brands and agencies to craft their campaigns and messages specifically for the Spotify audience," stated Arjun Kolady, Head of Sales, Spotify India.
