Radio City’s ‘WOKA Santa’ Campaign Brings Christmas Joy Nationwide
Celebrate Christmas with Radio City’s “WOKA Santa” campaign, bringing joy, laughter, and togetherness across 10 cities with kids as festive show hosts.
Deepanjali
This festive season, Radio City, India’s leading radio network, is set to spread the magic of Christmas with its heartwarming campaign, “WOKA Santa on Radio City.” Running from December 19th to 25th, this initiative promises to transform airwaves across 10 cities into a vibrant hub of festive cheer, laughter, and togetherness.
The campaign places children in the spotlight as “WOKA Santas,” giving them a unique opportunity to shine by hosting shows, sharing heartwarming stories, and spreading holiday joy. These young participants will collaborate with Radio City’s popular RJs to bring a unique twist to the festivities, offering an engaging blend of fun activities, on-air interactions, and exciting digital content designed to connect with communities and evoke the spirit of Christmas.
To kick off the campaign, Radio City is creating buzz with teaser promotional snippets, inviting parents to register their children as WOKA Santas through WhatsApp. Once registered, these enthusiastic kids will take part in special shows, becoming the voice of joy for listeners across Mumbai, Delhi, Jaipur, Pune, Udaipur, Ahmedabad, Varanasi, Lucknow, Kanpur, and Patna.
Ashit Kukian, CEO of Radio City, shared his excitement about the initiative: “Christmas is about joy, togetherness, and creating unforgettable memories. Through the 'WOKA Santa' campaign, we aim to bring communities together and offer kids a platform to spread happiness. This is a reflection of Radio City’s commitment to crafting meaningful and engaging experiences for our listeners.”
The campaign is further enhanced by the participation of WOKA’s Founder & Chairperson, Kiran Agarwal, who said, “Collaborating with Radio City for this initiative is truly special. 'WOKA Santa' beautifully encapsulates the spirit of Christmas by fostering a sense of community and spreading smiles nationwide.”
To amplify the festive spirit, the campaign features dynamic digital content, including reels, stories, and RJ integrations. The content is crafted to ensure that listeners feel the magic of Christmas both on-air and online, making the campaign a memorable one for all.
Listeners are invited to tune in from December 19th to 25th as “WOKA Santa on Radio City” delivers a unique and inclusive celebration of Christmas. Whether through the voices of enthusiastic children or the engaging content shared online, the initiative promises to fill the season with joy, laughter, and togetherness.
