Sumit Rawat

Sumit Rawat

Last seen: 2 days ago

Member since Feb 23, 2023 sumit_r@sociapa.com

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Campaigns
Pepsi, Shaq, Reebok collaborate on sneakers featuring mini can compartments

Pepsi, Shaq, Reebok collaborate on sneakers featuring mini...

The Pepsi 'Sneak'er, tailored for basketball legend Shaq, boasts size 22 with updated...

Business Spotlight
Activ One's campaign evenly allocates AdEx across TV, OOH, Digital

Activ One's campaign evenly allocates AdEx across TV, OOH,...

Post-Covid, the BFSI sector thrives. Health-consciousness boosts investment; India's...

Business Spotlight
57% Indians favor AI tools, brands adapting to changing preferences

57% Indians favor AI tools, brands adapting to changing...

Indian consumers lead global AI adoption, yet local brands lag in leveraging cutting-edge...

Analysis
Is retail media accelerating in the digital advertising competition?

Is retail media accelerating in the digital advertising...

As per industry reports & observers, retail media is the third-fastest-growing advertising...

Campaigns
Kohli unveils grooming secret in Philips Trimmer ad for polished look

Kohli unveils grooming secret in Philips Trimmer ad for...

Philips India launches #BarberKeBaraber campaign, featuring Virat Kohli endorsing...

Technology
Meta launches Instagram's creator marketplace, connecting Indian content creators and brands

Meta launches Instagram's creator marketplace, connecting...

Meta introduces ML-based recommendations, leveraging Instagram data for brands to...

Business Spotlight
Anil Kapoor urges those alike to explore poker in Junglee Games

Anil Kapoor urges those alike to explore poker in Junglee...

Junglee Games India collaborates with Bollywood's Anil Kapoor for Junglee Poker's...

Campaigns
Usha International extends Mumbai Indians partnership for second consecutive year

Usha International extends Mumbai Indians partnership for...

Usha International reaffirms its collaboration with Mumbai Indians women's team...

Business Spotlight
Kay Beauty by Katrina Kaif sponsors UP Warriorz for WPL Season 2

Kay Beauty by Katrina Kaif sponsors UP Warriorz for WPL...

Capri Sports-owned UP Warriorz partners with Kay Beauty by Katrina Kaif for WPL...

Business Spotlight
KFC's Tower Burger exceeds TV height limits, posing broadcasting challenges

KFC's Tower Burger exceeds TV height limits, posing broadcasting...

KFC introduces Tower Burger with an ad acknowledging its towering height, featuring...

Campaigns
Ranveer Singh becomes the ambassador for the brand "Nothing"

Ranveer Singh becomes the ambassador for the brand "Nothing"

Ranveer Singh has been chosen as the face of a London-based consumer-tech brand,...

Industry
PhonePe Launches Indus Appstore to Challenge Google Play Dominance in India

PhonePe Launches Indus Appstore to Challenge Google Play...

Walmart's PhonePe introduces Indus Appstore in India, challenging Google Play. Offering...

Campaigns
Marks & Spencer seeks innovative proposals for creative collaboration pitch

Marks & Spencer seeks innovative proposals for creative...

Marks & Spencer India launches creative pitch, multiple sources confirm. Various...

Campaigns
Swap bread, keep habits – Kunal Vijaykar's Health Factory message

Swap bread, keep habits – Kunal Vijaykar's Health Factory...

#TuJaantaNaiMeraBreadwalaKaunHai campaign by The Health Factory redefines healthy...

Industry
Amazon Dives into Affordable Fashion with Launch of Amazon Bazaar in India

Amazon Dives into Affordable Fashion with Launch of Amazon...

Amazon Bazaar is onboarding sellers to list unbranded fashion and lifestyle products,...

Campaigns
New Lotus Herbals ad reveals Jacqueline Fernandez's flawless skin secret

New Lotus Herbals ad reveals Jacqueline Fernandez's flawless...

Lotus Herbals introduces a campaign featuring brand ambassador Jacqueline Fernandez,...