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Analysis
Advertisers for the DP World ILT20 respond favorably to ZEE

Advertisers for the DP World ILT20 respond favorably to...

ZEE Entertainment Enterprises Limited (ZEEL) has got off to a robust start with...

Analysis
Trending Now: 2023 predictions for TV advertising

Trending Now: 2023 predictions for TV advertising

More viewers than ever are streaming, which will cause TV advertising to become...

Analysis
In 2023, PR will emphasise audience personas, transparency, and authenticity: Aman Gupta

In 2023, PR will emphasise audience personas, transparency,...

A FINN Partners Company, speaks about the key trends that are expected to dominate...

Industry
How the hip-hop movement is helping Bacardi's consumer engagement grow

How the hip-hop movement is helping Bacardi's consumer...

In an interaction with Sociapa, Arti Hajela, Regional Brand & Category Head, RTD...

Campaigns
Neha Prasad explains PepsiCo's Kurkure "Halke Mein Lo" claim

Neha Prasad explains PepsiCo's Kurkure "Halke Mein Lo"...

Kurkure has expanded its brand with the introduction of a brand-new sub-brand called...

Analysis
TAM AdEx reports a 26% increase in TV ad volumes in year 2022 over year 2019

TAM AdEx reports a 26% increase in TV ad volumes in year...

According to TAM AdEx's in 2022, television ad volumes increased by 26% during the...

Inside Edge
India uses voice search twice as much as the rest of the world: Are marketers paying attention?

India uses voice search twice as much as the rest of the...

Experts in media and marketing explain how brands can best optimise video searches...

Analysis
We will witness a transition from storytelling to story living

We will witness a transition from storytelling to story...

How the pandemic has brought about a new leadership paradigm in this episode of...

Inside Edge
A "Robot Lawyer" Will Represent A Human In Court For The First Time Ever

A "Robot Lawyer" Will Represent A Human In Court For The...

A robot lawyer can "fight corporations, beat bureaucracy, and sue anyone at the...

Campaigns
When haggling with Peyush Bansal for the Lenskart advertisement, Karan Johar defies reason.

When haggling with Peyush Bansal for the Lenskart advertisement,...

Tanmay Bhat and his team conceptualised the most recent TV ad for the eyewear company.

Industry
The marketing budget for JOY has been rising annually: Roy Poulomi, RSH Global

The marketing budget for JOY has been rising annually:...

The company's most well-known brand, JOY, is discussed by RSH Global's CMO, along...

Analysis
Real world to metaverse: Will meta platforms recover in 2023?

Real world to metaverse: Will meta platforms recover in...

A €390 million fine imposed by a UK court for the illegal use of data for targeted...

Analysis
The time is now for brands to purge their advertising supply chain

The time is now for brands to purge their advertising supply...

Extreme Reach India's managing director, Dipali Mahesh, offers suggestions for resolving...

Industry
Saumya Rathor discusses being a culture curator and Pepsi's connection to HUEMN

Saumya Rathor discusses being a culture curator and Pepsi's...

Recently, RTW clothing brand HUEMN teamed up with Pepsi to celebrate the self-assured...