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Google's Advancing Plan to Eliminate Tracking Cookies Unveiled
Beginning Jan. 4, Google will restrict cross-site tracking by default for particular...
ZEEL requests Sony hasten merger date talks for consolidation
The scheduled closure of the Zee-Sony merger, as per the agreed-upon terms, is targeted...
2023: OOH's resilient resurgence defines the year in advertising
Industry players agree: Integration with mobile, social media, and location-based...
WhatsApp Beta upgrades Channels, introduces Automatic Album...
The latest WhatsApp beta update brings the Automatic Albums feature for channels,...
Godrej Consumer Products launches a television commercial...
Lightbox, Godrej Consumer Products in-house creative studio, conceptualised the...
boAt, Reliance Jio partner for eSIM Smartwatch Launch Collaboration
boAt and Reliance Jio unite for an eSIM Smartwatch launch, merging efforts in wearable...
Karnataka greenlights Foxconn's Rs. 13,911 crore investment...
Foxconn secures Karnataka's nod for an additional investment of Rs. 13,911 crores,...
YouTube's unskippable ads pose a dilemma for advertising...
Industry watchers debate: Does frequent YouTube ad exposure lead to ad fatigue,...
2024 heralds major tech upgrades, shaping mobile marketing...
As AI ascends, experts foresee a transformative revolution, not just evolution,...
ASCI issues guidelines to limit the use of brand extensions...
These changes are outlined in Chapter III Clause 3.6 (a) of the ASCI code
Adesh Kumar Gupta will step down as Director of ZEEL
Adesh Kumar Gupta will also leave the board's audit committee, risk management committee,...
Instagram introduces video status feature: here's a usage...
Instagram introduces 2-second video status, expanding user expression alongside...
Are brands on social media treading delicate, risky paths?
Industry experts advise closer collaboration between brands and platforms, emphasizing...
Republic Media Network has launched Republic Bharat, a...
Following the launch of Republic World in October 2023, this is the network's second...
Ananya Panday stars in an advertisement for American Tourister
A new campaign has been launched by American Tourister India
Zara apologizes, retracts contentious ad following public...
Internet users accused Zara of mocking the Palestine-Israel war in its latest campaign,...
