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Industry
Xiaomi Appoints Xapads Media As Core Agency Partner

Xiaomi Appoints Xapads Media As Core Agency Partner

As its Core Agency Partner, Xiaomi appoints the Adtech platform Xapads Media. Through...

Campaigns
Sachin and Dhoni suggest ‘Mutual Funds Sahi Hai’ in the new AMFI ad

Sachin and Dhoni suggest ‘Mutual Funds Sahi Hai’ in the...

The new TVCs, launched by AMFI under its ‘Mutual Funds Sahi Hai’ awareness campaign....

Campaigns
Hershey’s launches its first-ever Halloween campaign in India

Hershey’s launches its first-ever Halloween campaign in...

The Hershey Company launched a campaign to familiarise the Indian audience with...

Inside Edge
Days after CCI ruling, Google pauses enforcement of in-app billing policy in India

Days after CCI ruling, Google pauses enforcement of in-app...

After receiving a fine from the CCI for its Play Store policies, Google has decided...

Inside Edge
Insuretech firm Probus Insurance Broker signs Hrithik Roshan as the Brand Ambassador

Insuretech firm Probus Insurance Broker signs Hrithik Roshan...

Roshan will appear in an integrated marketing campaign, which will include a TV...

Inside Edge
Cetaphil signed Kareena Kapoor Khan as the first brand ambassador for their baby portfolio

Cetaphil signed Kareena Kapoor Khan as the first brand...

According to Cetaphil, Kareena will be seen advertising the brand and baby care...

Industry
Elon Musk Takes Control of Twitter, Fires CEO Parag Agrawal, Other Top Executives

Elon Musk Takes Control of Twitter, Fires CEO Parag Agrawal,...

Elon Musk took control of Twitter and sacked Chief Executive Officer Parag Agrawal,...

Industry
Dabur to acquire 51% stake in Badshah Masala for Rs 587.5 crore

Dabur to acquire 51% stake in Badshah Masala for Rs 587.5...

According to Dabur, the acquisition was in accordance with its strategic aim to...

Inside Edge
Google Bets Big On Audio Advertising For Brands To Engage With Users.

Google Bets Big On Audio Advertising For Brands To Engage...

This week, Google launched Audio Advertisements to engage with users listening on...

Inside Edge
Netflix rolled out Profile-Transfer Feature — Making It Easier for Password moocher to create their own paid accounts.

Netflix rolled out Profile-Transfer Feature — Making It...

Netflix announced on Monday that it would begin taking action in response to a crackdown...

Industry
Value-fashion retailer V-Mart to acquires Online Marketplace LimeRoad

Value-fashion retailer V-Mart to acquires Online Marketplace...

With A M Marketplaces (LimeRoad) and a few other parties, the company has entered...

Industry
LinkedIn launches B2B the next generation of sales navigator, deep sales platform

LinkedIn launches B2B the next generation of sales navigator,...

LinkedIn Sales Solutions is launching a B2B deep sales platform that will enable...

Inside Edge
Bira 91 acquires retail bar chain The Beer Cafe in all-stock deal

Bira 91 acquires retail bar chain The Beer Cafe in all-stock...

Bira 91 will acquire a retail presence through The Beer Cafe's 33 outlets, and the...

Analysis
Google Chrome most unsafe internet browser in 2022: Report

Google Chrome most unsafe internet browser in 2022: Report

According to the report, Google Chrome is the only browser with 303 new vulnerabilities...