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Campaigns
In a recent Ogilvy advertisement, Asian Paints dust-proofs a wedding home

In a recent Ogilvy advertisement, Asian Paints dust-proofs...

Asian Paints Apex Dust Proof's new TVC

Inside Edge
Public service broadcasting should be voluntary: Broadcasters

Public service broadcasting should be voluntary: Broadcasters

The IBDF has written to the government requesting that it either remove the restriction...

Inside Edge
The following growth phase's motivators According to the Ormax Report, just 10% of OTT users in India reside in cities.

The following growth phase's motivators According to the...

For the next stage of expansion, OTT providers will need smaller markets and rural...

Analysis
According to a GroupM report, India's ad revenue will increase 16.8% in 2023

According to a GroupM report, India's ad revenue will increase...

The This Year Next Year 2022 Global End of Year Forecast predicts that ad revenue...

Inside Edge
OTO, a two-wheeler lending firm, will launch a specialized EV platform

OTO, a two-wheeler lending firm, will launch a specialized...

Ties to EV players Hero Electric, Okinawa, Ampere, Bounce, Pure EV, and Ola Electric

Inside Edge
The Body Shop to double the business in India by 2025: Lionel Thoreau

The Body Shop to double the business in India by 2025:...

Lionel Thoreau, Global Chief Marketing Officer - The Body Shop, shared the company's...

Inside Edge
Noise welcomes a new NOISEMAKER for their brand

Noise welcomes a new NOISEMAKER for their brand

Virat Kohli, Indian cricket legend, joins the brand as their Brand Ambassador

Inside Edge
Pranav Bakshi announces his departure from Times Network

Pranav Bakshi announces his departure from Times Network

An IIM-B alumuns ends his almost a decade journey

Inside Edge
Be ready to experience "Har Din Kuch Naya" with Amitabh Bachchan

Be ready to experience "Har Din Kuch Naya" with Amitabh...

Nexus Malls appoints, a global star as their Brand Ambassador

Inside Edge
When rumour becomes reality: end of a 26-year old journey

When rumour becomes reality: end of a 26-year old journey

"Prime Time" show will not be "prime" anymore

Inside Edge
Aditi Anand starts her new journey with L'Oréal Professional

Aditi Anand starts her new journey with L'Oréal Professional

Aditi is an alumni of Booth School of Business, University of Chicago

Inside Edge
RBI is all set to launch pilot of retail digital rupee on December 1

RBI is all set to launch pilot of retail digital rupee...

Four cities will experience the digital rupee in the first phase

Inside Edge
The Internet and Mobile Association of India (IAMAI) named Rohit Jain as Chairman

The Internet and Mobile Association of India (IAMAI) named...

IAMAI is a not-for-profit industry that represents the interests of OTT oriented...

Inside Edge
Cred to acquire CreditVidya

Cred to acquire CreditVidya

A lending-as-a-service company called CreditVidya will be purchased by fintech unicorn...

Inside Edge
Prasoon Joshi is the new brand ambassador for Uttarakhand

Prasoon Joshi is the new brand ambassador for Uttarakhand

The CEO & CCO of McCann Worldgroup India has been chosen by the Uttarakhand government...