Posts

Campaigns
Disha Patani has been appointed as Nutrabox's brand ambassador

Disha Patani has been appointed as Nutrabox's brand ambassador

'Pehchaan Kaam Se Hoti Hai' digital campaign is launched

Industry
Today, there are more ways to reach clients, but the situation is more complex: WPP's Mark Read

Today, there are more ways to reach clients, but the situation...

Read spoke to a news outlet at Cannes Lions 2023 about where ad budgets are headed...

Inside Edge
'Amul family mourns': Sylvester daCunha's tributes come in

'Amul family mourns': Sylvester daCunha's tributes come...

daCunha, who launched India's longest-running outdoor advertising campaign for Amul,...

Campaigns
Mamaearth's new campaign features Sharmila Tagore and Sara Ali Khan

Mamaearth's new campaign features Sharmila Tagore and Sara...

Havas Worldwide India, which just joined as Mamaearth's creative AOR, conceptualized...

Industry
IAS releases ad measurement tools for Facebook and Instagram Reels

IAS releases ad measurement tools for Facebook and Instagram...

For Meta's Reels video feed inventory, IAS will now provide viewability and invalid...

Campaigns
Britannia introduces the 'The Laughing Cow' logo

Britannia introduces the 'The Laughing Cow' logo

Havas Mumbai created a digital video campaign to announce the new identity

Inside Edge
Ranjeet Kate is given strategic assignments' in the Times Group reorganization

Ranjeet Kate is given strategic assignments' in the Times...

Kate, who has led Vijay Karnataka, Bangalore Mirror, and Western Mirrors, will relocate...

Campaigns
The Royal Challenge encourages hydration in order to have a more enjoyable celebration

The Royal Challenge encourages hydration in order to have...

With a simple yet intriguing narrative, the company hopes to promote responsible...

Inside Edge
Google introduces the Indian Languages Program to assist local language publishers

Google introduces the Indian Languages Program to assist...

The Indian Languages Program will accept applications through June 30, 2023

Campaigns
CenturyPly asks 'Harshad Mehta' for a peace of mind advice

CenturyPly asks 'Harshad Mehta' for a peace of mind advice

Wunderman Thompson produced the campaign, with which the brand collaborated with...

Inside Edge
It's time to say goodbye to celebrities and hello to influencers at Cannes

It's time to say goodbye to celebrities and hello to influencers...

According to analysts, the film festival saw an increase in Indian influences, which...

Industry
We are striving for a circular economy and long-term sustainability: Apollo Tyres' Vikram Garga

We are striving for a circular economy and long-term sustainability:...

Garga, Group Head, Marketing - APMEA, spoke extensively at the Pitch CMO Summit...

Industry
ASCI issues guidelines to counteract misleading advertising

ASCI issues guidelines to counteract misleading advertising

Forms a multi-stakeholder task team with DoCA to investigate these concerns

Campaigns
Katrina Kaif stars in new ALL- Accor Live Limitless campaign

Katrina Kaif stars in new ALL- Accor Live Limitless campaign

THE BOLLYWOOD STAR SHARES HER EXPERIENCE AND BENEFITS OF BEING A MEMBER OF ALL-ACCOR...

Campaigns
Envy Perfume debuts a new television commercial starring Akshay Kumar

Envy Perfume debuts a new television commercial starring...

The campaign debuted on major television networks across multiple genres

Inside Edge
Licious relieves fathers of 'meat expert' chores in time for Father's Day

Licious relieves fathers of 'meat expert' chores in time...

The amusing short is an homage to fathers and their unwavering commitment to their...