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Business
Apple’s Liquid Glass Interface Faces Backlash for Lack of Originality

Apple’s Liquid Glass Interface Faces Backlash for Lack...

Apple’s new Liquid Glass design is drawing criticism for its similarity to older...

Campaigns
Spotify and IndiGo’s 6E Shuffle: Music Meets Travel

Spotify and IndiGo’s 6E Shuffle: Music Meets Travel

Spotify and IndiGo’s 6E Shuffle delivers custom playlists and travel inspiration,...

Campaigns
Insurance Celebrates Father’s Wisdom in New Campaign

Insurance Celebrates Father’s Wisdom in New Campaign

SBI General Insurance’s Father’s Day video honors the timeless wisdom and care fathers...

Campaigns
Instamart’s Father’s Day Ad Gives “Papa Ka Batua” a Fun Makeover

Instamart’s Father’s Day Ad Gives “Papa Ka Batua” a Fun...

Instamart’s Father’s Day ad revamps the classic dad wallet, blending humor and nostalgia...

Campaigns
Manchester United’s 2025/26 Home Kit: A Tribute to Old Trafford

Manchester United’s 2025/26 Home Kit: A Tribute to Old...

Adidas and Manchester United unveil a new home kit inspired by Old Trafford’s iconic...

Campaigns
JBL and Superman Unite: Sound of Greatness Hits India

JBL and Superman Unite: Sound of Greatness Hits India

JBL teams up with Superman for an immersive, sound-driven campaign across 2,000...

Campaigns
TikTok and Scope3: Cutting Carbon from Digital Ads

TikTok and Scope3: Cutting Carbon from Digital Ads

TikTok and Scope3 team up to help brands measure and reduce ad campaign carbon emissions...

Campaigns
Odisha’s Art Shines on Paint Cans: Asian Paints’ Special Tribute

Odisha’s Art Shines on Paint Cans: Asian Paints’ Special...

Asian Paints launches Odisha-inspired Royale Glitz pack, celebrating local culture...

Campaigns
Kids Lead the Way: Schneider Electric’s Smart Home Revolution

Kids Lead the Way: Schneider Electric’s Smart Home Revolution

Schneider Electric’s new campaign uses kids to highlight easy, smart home solutions...

Campaigns
IPL 2025 Ad Frenzy: F&B Brands Take the Lead

IPL 2025 Ad Frenzy: F&B Brands Take the Lead

IPL 2025 TV ad volumes surge 10.5%, with Food & Beverages brands dominating and...

Campaigns
Dads Deserve Care Too: MediBuddy’s #JustDadThings Campaign

Dads Deserve Care Too: MediBuddy’s #JustDadThings Campaign

MediBuddy’s #JustDadThings campaign urges families to prioritize fathers’ health,...

Campaigns
Atlys Celebrates Dad’s Punctuality in Visa Prep Campaign

Atlys Celebrates Dad’s Punctuality in Visa Prep Campaign

Atlys’ Father’s Day campaign humorously links Indian dads’ punctuality with stress-free...

Campaigns
Pride in Every Swipe: Tinder’s Queer Made Weekend Returns

Pride in Every Swipe: Tinder’s Queer Made Weekend Returns

Tinder’s Queer Made Weekend celebrates LGBTQIA+ creativity, launches exclusive Pride...

Inside Edge
AI Reads Emotions: The New Frontier for Brands

AI Reads Emotions: The New Frontier for Brands

New AI tools help brands measure real consumer emotions for sharper, unbiased marketing...

Campaigns
AbhiBus Drives Cricket Fever as TNPL 2025’s Official Partner

AbhiBus Drives Cricket Fever as TNPL 2025’s Official Partner

AbhiBus partners with TNPL 2025, offering fans seamless travel and exclusive cricket...

Campaigns
Bread Butter Jamm: A Fresh Take on Experiential Marketing

Bread Butter Jamm: A Fresh Take on Experiential Marketing

Bread Butter Jamm launches to offer brands immersive, story-driven experiential...