Virat Kohli Partners with TIDL for Indian Market Launch

TIDL, America's fastest-growing pain relief brand, is set to enter the Indian market, partnering with cricket superstar Virat Kohli. This collaboration is in association with the Baidyanath Group.

In 2021, Conor McGregor, World-Class UFC Champion, joined Team TIDL. Commenting on the upcoming India launch, McGregor stated, “TIDL isn’t just about pain relief; it’s about changing the game. Bringing TIDL to India with Virat Kohli is an incredible honor. The energy, passion, and resilience of the Indian people remind me of my own journey. We’re here to show India what real recovery looks like. Get ready because we’re just getting started!”

Prashant Raj, Co-founder and COO of TIDL, said, “TIDL’s solutions are going to change the way Indians understand and deal with pain. Pain is not only uncomfortable but also affects us on a deeper level, damaging our sleep quality, mental health, focus, and energy. Pain restricts our ability to achieve our highest potential. With TIDL, these barriers are broken, and we can get back to doing the things we love—be it fitness, family, or work!”

Virat Kohli added, “As a sportsperson, you learn to adapt to a higher pain threshold. I’ve taught myself to live with it without compromising on my goals. Pain is a constant challenge, hindering quality of life. TIDL is a game-changer, letting you reclaim the joy of living by changing the way you find relief. I’m delighted to represent this brand as the ambassador and look forward to making India pain-free. No Pain, No Limits!”

Siddhesh Sharma, Baidyanath’s President and TIDL India Director, said, “I am in the business of making people happy. When I say happy, I mean healthy. We dream and work towards seeing a healthier India every day, and TIDL fits into our group’s ethos seamlessly. TIDL is the future of pain relief, excellent for both prevention and treatment. Baidyanath brings world-class infrastructure in R&D, manufacturing, and distribution, giving TIDL the perfect launch pad in India. There’s no better testimony than Virat himself using TIDL every day, and having him as a partner in this exciting venture says it all.”