Noise Launches "Made of Noise" Campaign Featuring Virat Kohli and Taapsee Pannu

Noise has unveiled its latest brand campaign, "Made of Noise," featuring brand ambassadors Virat Kohli and Taapsee Pannu. This campaign marks a significant milestone as Noise celebrates a decade of innovation and leadership in the smart wearables industry.

According to a company release, the campaign highlights the importance of both internal and external voices in shaping personal growth and achieving success. It emphasizes that external influences—cheers, criticism, opinions, and feedback—are as crucial as our inner voices in making us stronger, more resilient, and formidable.

"In a world buzzing with sounds, from supporters' cheers to criticism, every voice plays a crucial role in our journey," the company stated. "Noise recognizes these external influences not just as background sounds, but as powerful elements that shape our character and guide us toward achieving the unachievable."

Conceptualized in-house, the campaign spotlights its brand ambassadors, who resonate with the new brand message. They echo the belief of "Listening to the Noise Within" to mark their success, while embracing external voices to pave their paths for relentless growth and new milestones. The campaign showcases Virat Kohli and Taapsee Pannu as they navigate external pressures, using them to achieve success and create lasting impacts in their fields.

Gaurav Khatri, Co-Founder of Noise, commented on the campaign: "At Noise, we’ve always believed in ‘Listening to our inner Noise.’ Over the past decade, this philosophy has driven us to innovate and lead. As we celebrate 10 years, we also recognize that external voices play an equally important role in our growth when embraced positively. The 'Made of Noise' campaign embodies this philosophy, highlighting how every noise, whether internal or external, can drive us towards excellence. Our Noisemakers, Virat Kohli and Taapsee Pannu, epitomize this belief, perfectly reflecting the essence of harnessing every noise to fuel their pursuit of excellence. This campaign is a tribute to everyone who uses the world's noise to rise above and succeed."

Through "Made of Noise," Noise reaffirms its commitment to connecting with its audience on a deeper level. The campaign aims to inspire every Noisemaker to harness all the noise in their lives as a source of strength and potential, turning it into a driving force for achieving their dreams.