Bisleri Pop Welcomes Ishaan Khatter and Palak Tiwari as Ambassadors

Bisleri International, India’s leading name in packaged drinking water and a pioneer in carbonated soft drinks (CSDs), has introduced Bollywood stars Ishaan Khatter and Palak Tiwari as brand ambassadors for their vibrant orange fizzy drink, Bisleri Pop. This latest move aligns with Bisleri’s mission to celebrate nostalgia and simplicity, values that resonate with the drink’s unique character.

As part of this reimagined approach, the new #FlavourOfLove campaign aims to bring back the elegance and charm of the 1950s. Jayanti Khan Chauhan, vice chairperson of Bisleri International, elaborates on this sentiment: “Bisleri Pop, our orange fizzy drink, has a simple yet unique taste, specially crafted for the Indian palate. The name Pop evokes a retro vibe, and we wanted to carry this sense of simplicity and nostalgia into our campaign. It captures the essence of love in the 1950s—an era where romance was simple and uncomplicated. From the styling and music to the curated sets, every element of this campaign reflects the elegance of a bygone era.” She hopes that elements of that cherished past may make “a long overdue comeback” through this campaign, reintroducing some of the simplicity that’s often missed today.

The #FlavourOfLove campaign not only draws inspiration from retro romance but also focuses on connecting with a modern audience, particularly Gen Z. Tushar Malhotra, Director of Sales and Marketing at Bisleri International, shares this vision, saying, “We wanted to bring the product truth of Bisleri Pop alive through the innocence and playfulness of an uncomplicated and pure love. This insight will surely connect with the Gen Z audience, who appreciate both authenticity and a dash of nostalgia.”

For Ishaan Khatter, the opportunity to represent Bisleri Pop and be part of the #FlavourOfLove campaign was an exciting one. “I’m very excited to be a part of Bisleri Pop,” he shared. “I love the campaign, which transports you back in time to an era where things, especially love, were much simpler and purer.” Khatter’s on-screen persona of charm and playfulness brings this concept to life, making him a natural fit for the campaign’s nostalgic angle.

Palak Tiwari, equally thrilled to join the Bisleri family, shared her enthusiasm, stating, “I am honored to be part of the Bisleri family. I love Bisleri Pop, which is sweet and zesty, as well as refreshing. It is indeed the #FlavourOfLove.” Her appreciation of the drink’s blend of sweet and zesty flavors mirrors the lively appeal of the campaign, creating a fresh and engaging connection with fans.

By embracing an era of uncomplicated love and elegance, Bisleri Pop aims to inspire today’s consumers to experience a refreshing taste that not only delights the palate but also resonates with memories of a simpler time. The #FlavourOfLove campaign, enhanced by the charm of Ishaan Khatter and Palak Tiwari, is set to attract new fans and reignite a connection with those who cherish the timeless appeal of Bisleri. The campaign’s nostalgic yet modern approach promises to captivate audiences, making Bisleri Pop a must-try in the current market.