Ranveer Singh grooves to Yashraj Mukhate's beats in latest Tic Tac ad

Ferrero India, an integral part of the Ferrero Group, has unveiled its latest campaign, #VibeHai, for Tic Tac, featuring the charismatic Ranveer Singh dancing to the infectious beats of Yashraj Mukhate. The campaign aims to captivate audiences with the tagline "Vibe Hai… Tic Tac Wali Life Hai," transcending into a pure and unadulterated fun-filled experience.

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Yashraj Mukhate's jingle metamorphoses into a foot-tapping tune, perfectly syncing with Ranveer's energetic dance moves, creating a music video that goes beyond the ordinary. The brand emphasizes an immersive and riveting experience, encouraging everyone to embrace Tic Tac's Playful Spirit.

Zoher Kapuswala, Marketing Head (Pills & Gums) at Ferrero India, highlights Tic Tac as a youth-oriented brand, resonating with the vibrant youth of India. The campaign encourages the youth to express themselves playfully and spread cheer without inhibitions. Ranveer's infectious energy and Yashraj's refreshing composition create a dynamic combination designed to spark a supernova of good vibes.

#VibeHai, primarily a digital campaign, will unfold across various social and digital platforms, reaching audiences nationwide with its engaging and spirited content. Additionally, the brand plans to embrace regional diversity by introducing vernacular renditions of the song, a first-time initiative with support from Yashraj Mukhate.