Hyatt India’s New Campaign Redefines Luxury Dining with Heart

Hyatt India has unveiled a new Food and Beverage (F&B) campaign that shines a spotlight on its rich culinary legacy while redefining the luxury dining experience. Conceptualized by Animal and directed by Achowe, the campaign emphasizes Hyatt's commitment to quality, innovation, and unmatched customer care, seamlessly aligning with the brand’s mission to empower people to be their best.

The campaign takes viewers through the heart of Hyatt’s celebrated restaurants, including iconic names like La Piazza, TK’s Oriental Grills, China House, The Flying Elephant, and Malabar Café. These renowned dining establishments have long set a benchmark for exquisite cuisine and elevated service, and the campaign proudly highlights this legacy.

What makes this campaign stand out is its focus on emotion rather than just food. The brand film, centered around Hareesh—a dedicated Hyatt staff member—embodies the brand’s core value of "Care" and underscores how great dining is more than just a meal; it’s an unforgettable experience. Hareesh represents the attention to detail and warmth that Hyatt staff bring to every guest interaction, whether it’s the flawless service, the thoughtful ambiance, or the creativity of the chefs.

The tagline “No matter what we do, our restaurants take all your attention” captures the power of exceptional F&B experiences that make guests momentarily forget everything else about the hotel. The film concludes with the poignant message: "Made with Love, Cherished Forever," symbolizing the passion and precision behind every dish crafted at Hyatt.

Speaking about the campaign, Deepa Krishnan, head of marketing for India and Southwest Asia, shared, “This campaign marks a bold chapter in our culinary journey. We celebrate the evolving tastes of Indian consumers by offering exceptional cuisine and authentic service. We challenge traditional notions of luxury dining and invite guests to discover a world of experiences that are both accessible and extraordinary.”

Thomas Angerer, director of Food & Beverage, India and Southwest Asia, further elaborated on Hyatt’s approach to dining. “At Hyatt, we’re dedicated to redefining luxury dining in India. From the first bite to the last, every detail—from our chefs' creativity to the warmth of our staff—is designed to make guests feel special. Our legacy of iconic restaurants continues to exceed expectations and craft experiences that linger long after the meal is over.”

The campaign also draws attention to how the dining experience at Hyatt extends beyond food to create lasting memories. Instead of showcasing Instagram-worthy plates, the film delves into how food makes people feel and the memories it creates. As Sayantan Choudhury, senior partner at Animal, explained, “With over 535 million posts under #food on Instagram, we knew we couldn’t lead with visuals of food alone. We focused on what great food makes us do and how it transforms our perceptions. This campaign honors not just the incredible food at Hyatt but also the hardworking people behind the scenes who make it all happen.”

With a presence across digital platforms, out-of-home (OOH) media, and Hyatt properties, this campaign invites diners to experience the emotion, passion, and care that define every Hyatt dining experience.