Fujifilm India appoints Kriti Sanon and Kartik Aaryan as brand ambassadors

Fujifilm India has announced that film stars Kriti Sanon and Kartik Aaryan will be the new brand ambassadors for their INSTAX business in India.

“These youth icons perfectly embody the INSTAX spirit. Kriti, renowned for her vibrant fashion sense, complements Fujifilm’s colorful instant cameras, while Kartik’s infectious smile and spontaneity align seamlessly with the candid charm of INSTAX,” the company said in a release.

Kriti Sanon expressed her excitement, saying, "I am excited to join the INSTAX family and share this unique experience with others. I've cherished INSTAX for years, curating a scrapbook of cherished moments with loved ones. Each INSTAX print signifies a special memory, evoking a rush of emotions that is unmatchable in this digital era. The playful and aesthetic design of their cameras and printers perfectly complements my personality, making INSTAX an essential part of my life."

Kartik Aaryan added, "I live in the moment and cherish capturing candid moments on the go. INSTAX is my constant companion during travels for shoots and vacations. I love sharing INSTAX prints with my near and dear ones as a heartfelt, personal gift from me. I have captured so many personal candid moments with Katori and my family and hung them on my house walls. Each print holds a unique memory, preserving moments of joy that I can share with others, creating lasting bonds through the magic of instant photography."

Koji Wada, Managing Director of FUJIFILM India, stated, "We are delighted to welcome Kriti Sanon and Kartik Aaryan to the INSTAX family. Their energy and enthusiasm perfectly align with our Group Philosophy of “Giving our World More Smiles”. As influential youth icons, they embody the creativity and joy INSTAX stands for. We are confident their association will inspire more people to experience the unique charm of instant photography, creating and sharing lasting memories. We look forward to a wonderful collaboration that brings even More Smiles to our customers across India."

Arun Babu, Associate Director & Head of Digital Camera, INSTAX & Optical Devices Business at FUJIFILM India, added, "With Kriti and Kartik on board, we aim to enhance our brand reach and connect with the youth. INSTAX is a celebration of life's moments, and our new ambassadors perfectly align with this spirit. Leveraging their popularity, we intend to broaden the INSTAX brand across India, promoting a vibrant 'culture of photography' where capturing and sharing moments is a joyful part of everyday life.”

Fujifilm recently launched their group purpose "Giving Our World More Smiles,” and this new collaboration with Kriti Sanon and Kartik Aaryan exemplifies their commitment to spreading joy and creativity through their products and services, fostering lasting memories for their customers, business partners, and photography enthusiasts.