TTK Prestige's New 'Efficia Gas Stove' Ad Promotes Fuel Efficiency with Humor

TTK Prestige has introduced its latest product, the Efficia Gas Stove, with a fun and engaging ad campaign that uses humor to highlight its fuel efficiency. The advertisement, titled ‘Mileage Badh Gaya Gas Stove Ka’ (The Gas Stove's Mileage Has Increased), compares the Efficia Gas Stove’s energy-saving features to a car’s fuel mileage, a fresh angle that resonates with Indian households concerned about rising fuel costs and energy efficiency.

The Efficia Gas Stove offers an impressive 75% thermal efficiency, enabling significant fuel savings compared to traditional gas stoves. As fuel prices continue to fluctuate, TTK Prestige sees this stove as a solution for families wanting to reduce gas bills and adopt more sustainable cooking methods. TTK Prestige’s Chief Sales and Marketing Officer, Anil Gurnani, noted, “We believe this unique, fuel-efficient gas stove will transform the market and contribute to raising awareness about sustainability and energy saving.”

To illustrate Efficia’s efficiency, the campaign cleverly likens the gas stove’s thermal efficiency to the “mileage” of a car. In the TV commercial (TVC) conceptualized by DDB Mudra, characters in the ad compare the Efficia Gas Stove to a high-mileage car, exclaiming that it offers “mileage sabse jyada” (highest mileage). This creative approach helps to humorously drive home the point of fuel savings, an issue many Indian households face amid economic uncertainties.

Speaking about the creative direction, Sukrithi Tyaagi, the director of the TVC, said, “We wanted to introduce the concept of ‘mileage’ in a kitchen setting—a novelty in the market—to bring a fresh, comedic twist.” The ad’s lighthearted approach to discussing a serious topic like energy efficiency makes it memorable and relatable to viewers, turning what might otherwise be a routine product feature into a standout selling point.

The Efficia Gas Stove is not just about savings but also supports eco-friendly cooking practices. With its fuel-efficient design, it appeals to consumers who seek smart, sustainable solutions for their kitchens. TTK Prestige hopes this innovative product will help ease the financial challenges households face by reducing gas consumption and saving on monthly expenses.

TTK Prestige’s campaign for the Efficia Gas Stove emphasizes how small changes in daily habits, like choosing a fuel-efficient stove, can make a big difference. According to Sooraj Pillai, Creative Director at DDB Mudra, “We tapped into a national issue, fuel efficiency, and reframed it in a humorous way to help consumers understand the benefits of efficient cooking.” By addressing this important topic, the campaign not only promotes the Efficia Gas Stove but also encourages Indian families to consider sustainable options in their everyday lives.

This unique campaign and product launch align with TTK Prestige’s mission to provide practical, energy-saving appliances that meet the needs of Indian households. With the Efficia Gas Stove, TTK Prestige offers a solution to fuel efficiency concerns, promising both savings and sustainability. Through this engaging and humorous ad, the company hopes to make a lasting impression on consumers who are looking for innovative ways to manage their energy usage and reduce costs.