McDonald’s India Launches New Chicken Surprise Burger Campaign

McDonald’s India has unveiled a new TV commercial (TVC) to promote its latest offering, the Chicken Surprise burger. This launch is part of a comprehensive 360-degree marketing campaign aimed at announcing the Chicken Surprise burger and the Chicken Surprise Meal, both featured under the McDeal@₹99/- umbrella.

The campaign targets Gen Z, highlighting McDonald’s commitment to making feel-good, affordable chicken—often considered a pricier option—accessible to everyone.

At the forefront of this campaign is a TVC that tells a light-hearted and insightful story, demonstrating McDonald’s enduring appeal as a go-to hangout spot for Gen Z, especially those on a tight budget. With the addition of the Chicken Surprise burger, value-conscious chicken enthusiasts now have a new reason to celebrate.

Adding a touch of Bollywood glamour, filmmaker Karan Johar shared his excitement about the new launch on social media.

Discussing the introduction of the Chicken Surprise burger, Rajeev Ranjan, Managing Director of McDonald’s India - North and East, stated, “At McDonald's India - North & East, we are dedicated to understanding our customers' evolving tastes and needs through our menu innovations. We are committed to providing exciting, customer-centric, high-quality McDonald’s food and experiences. Our new Chicken Surprise burger offers an irresistible choice for chicken lovers with its flavorful, juicy chicken taste and the signature crunch they adore.”