CollegeDekho Launches First Campaign as Trusted Guide for Students' Higher Education
CollegeDekho introduces its first brand campaign to position itself as a reliable guide for students seeking higher education, following the release of the HEART Report 2024.
Sumit Rawat
CollegeDekho has unveiled its inaugural brand campaign, showcasing its dedication to being a trusted advisor for students on their higher education paths. This initiative follows the release of the CollegeDekho HEART Report 2024 and will be broadcast across television, OTT platforms, and digital media.
Aiming to build an ecosystem that aids students in finding suitable colleges and helps educational institutions enhance their teaching quality, CollegeDekho's campaign reflects its commitment to guiding students through their academic journeys in India.
Ruchir Arora, CEO and co-founder of CollegeDekho, expressed his excitement about the campaign: "We have always been dedicated to helping every student find the right college and pursue a degree that leads to successful outcomes. This campaign, crafted from the insights of our HEART report, will empower millions of students to seek our guidance in achieving their career goals."
The latest NSO Survey reveals that only about 11% of Indians over the age of 15 have attended college, highlighting the critical need for expert guidance. CollegeDekho supports nearly 4.5 million students in making well-informed decisions about colleges and courses. The campaign underscores CollegeDekho's vision of being a comprehensive support system for students, targeting both parents and students navigating the extensive network of over 54,000 colleges in India.
The TV commercial (TVC) for the campaign tells the touching story of a father who makes thoughtful decisions for his son from childhood through adulthood, always with care and foresight. This story highlights the parental dedication and guidance that aligns with CollegeDekho's mission. The brand film, available in five languages, reinforces CollegeDekho's role in providing expert advice, aiming to dispel confusion and build trust among students and parents.
Abhinav Upadhyay, Chief Marketing Officer, commented on the campaign's launch: "Our first brand campaign reflects our belief in the transformative power of proper guidance. Parents often go to great lengths to ensure their child's future is bright, yet they still need expert help when choosing a college."
He continued, "At CollegeDekho, we strive to democratize access to expert college guidance, ensuring every student's dream can be realized, regardless of their background. Our goal is to offer a comprehensive and trusted educational guidance system across India, benefiting students, society, and the nation."
The launch of this TVC campaign is set to enhance CollegeDekho’s visibility and reaffirm its dedication to guiding students through their educational journeys.
