SOCIAL partners with Big Bang Social to empower creator economy

Collective Artists Network’s Big Bang Social and Impresario Entertainment and Hospitality, the company behind renowned brands like SOCIAL, antiSOCIAL, and Smoke House Deli, have joined forces to form a unique and groundbreaking partnership. This collaboration aims to empower the creator economy by providing a vibrant platform for creators to come together, collaborate, and share their work.

SOCIAL, known for its dynamic and inclusive spaces, serves as a natural hub for creators, offering a welcoming environment where creativity and community spirit can thrive. By fostering connections among creators, SOCIAL plays a pivotal role in enabling local communities and nurturing a culture of collaboration and innovation.

The essence of this partnership lies in its mission to empower creators across multiple cities to curate compelling narratives that celebrate the unique essence of their local neighborhoods. From the bustling streets of Hauz Khas to the charming bylanes of Khar, and from the vibrant spirit of Church Street to the yet-to-be-discovered gems in other locales, this collaboration heralds a new era of discovery and celebration of local culture.

Divya Aggarwal, Chief Growth Officer at Impresario Entertainment and Hospitality, commented, "With the creative prowess of creators like comedians, writers, dancers, podcasters, visual design artists, poets, and more, we aim to showcase rich narratives that highlight different aspects of neighborhoods and bring together local communities in each pincode. This partnership is a milestone development in the discovery and celebration of local talents, paving the way for new initiatives in the F&B industry."

Dhruv Chitgopekar, a representative of Big Bang Social, shared his thoughts on the partnership, stating, "At Big Bang Social, we are committed to providing creators with a platform to amplify their voices and showcase their unique perspectives. Through this partnership, we seek to spark a creative renaissance, where creators are empowered to weave narratives that resonate with the soul of neighborhoods. This initiative aims to instill a sense of exploration and pride in local culture among patrons of SOCIAL."

This collaboration between Big Bang Social and Impresario Entertainment and Hospitality marks a significant step towards supporting and celebrating the creator economy. By leveraging the creative energy of local talents and providing them with the resources and platforms they need, this partnership aims to create a vibrant and inclusive community where creativity can flourish. The initiative promises to bring forth a wealth of rich, diverse stories that reflect the unique character of each neighborhood, fostering a deeper connection between creators and their audiences while highlighting the cultural richness of different locales.