Times Black ICICI Bank Card’s New Ad Redefines Premium

Times Black ICICI Bank Credit Card Launches Striking New Ad Film

The Times Black ICICI Bank Credit Card, a collaboration between The Times of India Group and ICICI Bank, has rolled out a new ad film that puts the spotlight on what it means to own a truly premium credit card in India. Launched at the iconic Gateway of India in December, this card is already making waves in the premium segment, and the new campaign is set to further cement its aspirational value.

A Visual Story of Heritage and Innovation

The new ad film takes viewers on a visual journey, illustrating the origins and core philosophy behind the Times Black ICICI Bank Credit Card. The narrative is built around the powerful convergence of The Times of India Group’s legacy of trust and influence with ICICI Bank’s strong banking heritage. This synergy is presented as the foundation for a card that stands out in the world of premium banking, blending tradition with modern innovation.

Harshita Singh, business head for the Times Black ICICI Bank Credit Card, explains,

“Born from the powerful convergence of The Times of India Group's legacy of trust and influence with ICICI Bank's unwavering banking heritage, the Times Black ICICI Bank Credit Card is rapidly establishing itself as a legacy of distinction in the world of premium banking. The film subtly highlights this powerful synergy, underscoring the card's foundation of heritage and innovation.”

What the Card Offers: More Than Just a Payment Tool

The ad does more than just introduce the card—it clearly defines what the Times Black ICICI Bank Credit Card is, what it offers, and what it truly means to own one. The film is designed to be both elegant and self-explanatory, helping audiences understand the card’s unique positioning and aspirational value with clarity and conviction.

Key Features Highlighted in the Campaign:

• Seamless Travel Benefits: Unlimited access to over 1,300 global airport lounges, luxury hotel stays, airport transfers, and even helicopter rides for select occasions.
• Exclusive Lifestyle Privileges: Access to elite clubs like The Quorum Club, lifestyle management services, special dining offers, and invitations to marquee events such as the Times Lit Fest and ET Startup Awards.
• Attractive Rewards: Earn up to 2.5% reward points on international spends and 2% on domestic spends, making it a rewarding choice for high spenders.
• Curated Experiences: The card aims to elevate everyday moments, offering not just luxury but meaningful experiences that enrich the cardholder’s life.
• Global Security and Convenience: Powered by Visa, the card comes with worldwide acceptance and the highest standards of security and excellence.

Ramakrishnan Gopalan, head of products & solutions, India & South Asia at Visa, adds,

“Today, true luxury is not just in premium materials or exclusive access; it's about creating meaningful moments that elevate everyday experiences. This co-created film captures the very essence of what the card stands for – convenience, curated experiences and the consumer at its center.”

Redefining Premium in Indian Fintech

The campaign is more than just a product showcase—it’s about setting a new standard for what premium means in the Indian fintech space. The Times Black ICICI Bank Credit Card is positioned as a seamless blend of heritage, innovation, and personalization, anticipating members’ needs and offering a gateway to a world of exclusive privileges.

By focusing on both tangible benefits and the emotional value of belonging to an exclusive club, the ad film aims to connect with discerning customers who seek more than just a payment tool—they want a lifestyle upgrade