Lubi Industries Joins Patna Pirates as Associate Partner for PKL Season 11

In an exciting move for kabaddi fans and brands alike, Lubi Industries LLP, a major player in pumps and motors manufacturing, has joined forces with Patna Pirates as an Associate Partner for the Pro Kabaddi League (PKL) Season 11. This strategic partnership aims to boost Lubi’s brand visibility, particularly in key regions like Bihar and Jharkhand, where kabaddi has a passionate fan base and the Patna Pirates enjoy a strong local following.

With a wide-reaching audience spanning urban and rural areas, the Pro Kabaddi League offers a unique opportunity for Lubi Industries to connect with viewers across the country. By aligning with the Patna Pirates, Lubi hopes to further cement its reputation and connect with communities that resonate with the spirit of kabaddi.

Ronak Porecha, Director at Lubi Industries LLP, emphasized the significance of the collaboration, noting how kabaddi reflects core values that the brand also shares. “Kabaddi is not just a sport; it’s a cultural phenomenon that resonates deeply with our audiences, especially in regions like Bihar and Jharkhand, where the Patna Pirates have a loyal following. This partnership with a team that holds local pride and cultural significance reflects our commitment to supporting events and activities that connect with the lives of our consumers,” Porecha said. “Kabaddi offers a rare opportunity to engage with a sport that is truly rooted in the heritage of our country. Through this association, we aim to strengthen our bond with the communities we serve, celebrating shared values and promoting an event that unites people across rural and urban markets. We are genuinely excited to support the Patna Pirates and wish them immense success in the upcoming season.”

Pawan Rana, CEO of Patna Pirates, also shared his enthusiasm, highlighting how both organizations share a common drive for success. “It’s a privilege for us to have a prominent associate partner like Lubi Pumps. Both the Patna Pirates and Lubi Pumps are driven by a common ambition for success and have a substantial presence across various regions. This partnership represents a powerful alliance, and we eagerly anticipate an exciting season ahead filled with thrilling matches and memorable moments,” Rana said.

The Pro Kabaddi League has consistently grown in viewership over the years, attracting fans from all walks of life and from both rural and urban backgrounds. Lubi Industries sees this collaboration as an opportunity to expand its brand’s reach and connect with new customers. For the brand, associating with the Patna Pirates allows it to reach a wider demographic, particularly in culturally rich regions where kabaddi holds a special place in people’s hearts. By tapping into this deep-rooted connection, Lubi aims to align its brand with the values of teamwork, resilience, and pride that kabaddi represents.

As PKL Season 11 kicks off, fans can look forward to thrilling gameplay, with Lubi Industries standing alongside the Patna Pirates as they pursue victory. This partnership not only strengthens Lubi’s position in key markets but also reinforces its commitment to supporting sports that hold cultural importance, bringing communities together through the shared love of kabaddi. For fans and consumers alike, this partnership promises an exciting season ahead, marked by shared values and competitive spirit.