LinkedIn launches B2B the next generation of sales navigator, deep sales platform

LinkedIn, an online professional network, has launched a new category of B2B sales intelligence technology by introducing a deep sales platform. The technology offers a ground-breaking solution for businesses as it learns from data to create predictions and recommendations at a scale that some sellers may find daunting to achieve on their own.

With the potential to give timely and actionable insights for business to focus on the highest-probability accounts and approach buyers with "welcomed and relevant outreach," LinkedIn Sales Solutions is developing the deep sales platform, the next generation of Sales Navigator. This update comes right after LinkedIn's latest recent global research showed that just 20% of buyers are actively looking for services at any given time. Understanding buyer intent is crucial for all sellers, as LinkedIn's latest recent global research showed that just 20% of buyers are actively looking for services at any given time, which makes understanding buyer intent crucial for all sellers.

According to the company, the deep sales technology intends to assist sellers in establishing more fruitful B2B relationships by providing actionable insights and suggestions in three core areas: account insights to target accounts with the greatest likelihood of success, relationship intelligence to pinpoint decision-makers, and buyer intent to take advantage of the ideal opportunities to connect, based on signals and alerts.

The next-generation Sales Navigator includes a dashboard for accounts where sellers may view their list of saved accounts as part of the deep sales launch. The optimal moment for outreach can be determined by tracking interest levels over time. In order to prioritize the correct accounts at the right time, another feature includes alerts about accounts exhibiting intent in the Homepage Highlights section and a Buyer Intent filter in Search.

Abhai Singh, head of sales solutions at LinkedIn India said, "Over the past two years, a covid-stricken remote reality forced everything to shift online, which made selling less personal and buying more complex. Due to the change in how consumers make purchasing decisions, many sellers now engage in ‘shallow selling,’ which involves making incessant contact with a huge number of potential clients using outdated methods. Our deep sales platform provides the deeper insight into buyer psychology that merchants need to break this feedback cycle.”

"Our platform allows merchants to abandon the spray-and-pray strategy and access more first-person, reliable data to create deeper buyer relationships now," he continued, "in observance of all privacy standards that our members expect from us.”