Katrina Kaif heralds the linen season in Uniqlo's summer campaign

UNIQLO's 2024 Spring/Summer Campaign, "Summers are for Linen," featuring Bollywood star and UNIQLO brand ambassador Katrina Kaif, has been officially announced. In this campaign, Katrina Kaif will be showcased in a film across various digital and offline channels, presenting UNIQLO's linen collection.

The campaign portrays Kaif enjoying typical summer activities with comfort and style, such as walking along the beach with friends, relaxing at home, and taking leisurely walks in nature. Through these visuals, UNIQLO aims to capture the essence of the season with its linen collection.

Nidhi Rastogi, the marketing director of UNIQLO India, expressed excitement about the campaign, stating, "We are thrilled to kick off the season with our 'Summers are for Linen' campaign, featuring our brand ambassador, Katrina Kaif. We believe that the versatility of the UNIQLO Linen collection, coupled with Katrina's timeless charm and elegance, will resonate well with our customers."

The campaign film showcases Katrina Kaif wearing UNIQLO's vibrant linen apparel, including linen shirts, cotton tapered pants, and jumpsuits. Through a series of summer scenes, viewers can witness the comfort and versatility of these everyday wear pieces, embodying UNIQLO's LifeWear philosophy.

Kaif also shared her thoughts on the collection, highlighting the importance of breathable and lightweight fabrics during hot summers. She praised UNIQLO's linen for keeping her comfortable and cool throughout the day while also appreciating the collection's versatility and timeless style.

The campaign will be rolled out across various media channels, including print, digital platforms, outdoor advertising, and in-store promotional materials. UNIQLO aims to reach a wide audience and showcase the appeal and functionality of its linen collection through this comprehensive marketing effort.