Virat Kohli Shines in Luxor's New Ad for Schneider LX MAX

Luxor, a prominent player in India's writing instruments industry, is gearing up for the ICC Cricket World Cup 2023 with the launch of an exciting campaign featuring cricket legend Virat Kohli, their newly appointed brand ambassador. This campaign unveils the Luxor Schneider LX MAX pen, a product born from the Luxor Schneider partnership, signed earlier this year.

The Luxor Schneider LX MAX belongs to the liquid-ink category, one of the fastest-growing segments in India's writing instruments market. Boasting German technology, it promises an exceptionally smooth writing experience, allowing users to write more than 1000 meters. The pen's core message, "Likho Maximum" (Write Maximum), encapsulates its key selling point. The LX MAX, available in four colors (blue, black, red, and green), is refillable and offers affordability at just Rs. 60 per pen. It primarily targets students, who seek reliable performance and value for money.

The LX MAX brand film kicks off in a school corridor, where a student aspires to earn a place on the Achievers Wall of Fame. Virat Kohli, the brand's ambassador, imparts the "mantra" for success (hard work and practice) and introduces the ideal "yantra" (Luxor Schneider LX MAX for the smoothest and longest writing experience). The student, fueled by the "mantra" and armed with the "yantra," diligently pursues her studies under Virat's watchful eye. The film's climax showcases her success, earning her a spot on the Achievers Wall of Fame, bringing joy to both Virat and the student.

Scheduled to premiere on October 5th during the ICC Cricket World Cup on OTT platforms, the film will also be shared across Luxor's social media channels, including YouTube, Instagram, and Facebook. This campaign will run throughout October and November 2023, with the aim of reaching one crore potential consumers across India. Luxor intends to make significant investments in the Luxor Schneider LX MAX brand through various media campaigns, consumer engagement activities, and trade initiatives in the coming months.

Luxor has a history of associating with some of India's most prominent celebrities to endorse their brands, such as Amitabh Bachchan for Parker in the early 2000s and Deepika Padukone for Luxor in the mid-2010s. With Virat Kohli as their latest brand ambassador, Luxor aims to continue this successful tradition and further solidify its leadership position in the industry.