Manforce Condoms Launches #CondomNahiManforceBolo Digital Drive

Manforce Condoms recently launched their latest digital campaign, #CondomNahiManforceBolo, with the goal of dominating online searches related to condoms by associating the term 'Manforce' with the product. This year-long campaign aims to position Manforce Condoms as the go-to choice for consumers.

To kick off the campaign, the brand partnered with actor and content creator Dolly Singh. In a video featuring Dolly, when she mentions 'condom' during a shoot, the director expresses concern, prompting the entire crew to advocate for #CondomNahiManforceBolo, emphasizing Manforce as India’s leading condom brand.

Joy Chatterjee, Associate Vice President of Sales and Marketing at Mankind Pharma, explained, "Our goal with the #CondomNahiManforceBolo campaign is to establish Manforce Condoms as the top choice in India. By encouraging people to say 'Manforce' when referring to condoms, we aim to highlight the trust and credibility the brand has built over the years. To bolster the campaign, we've collaborated with influencers and utilized various digital platforms like e-commerce, social media, and product placement."

Shradha Agarwal, co-founder and CEO of Grapes, further elaborated, "The campaign aligns with our objective of positioning Manforce Condoms as the leader in the segment. With our collective efforts, we strive to make Manforce Condoms synonymous with condoms in the minds of consumers."