Titan Launches RUNWAY: Premium Sunglasses Outlet in Bengaluru

Titan Company, a lifestyle brand, has announced its entry into the premium sunglasses market with the launch of its first exclusive brand outlet, RUNWAY from the House of Titan, in Bengaluru. Inspired by the world of fashion, RUNWAY brings together the best from over 20 top international sunglasses brands. This new retail brand will enhance Titan's existing eyewear business by targeting the premium segment, reflecting the company's commitment to meeting the evolving needs of discerning Indian consumers and capitalizing on the growing demand for premium eyewear. The flagship store on CMH Road, Bengaluru, will be followed by another store at Indira Gandhi International Airport, Terminal 1.

Titan estimates the Indian premium sunglasses market to be worth Rs 800 crore, with a projected CAGR of 10%. This growth is driven by rising disposable incomes, increasing global exposure to brands, and a growing fashion consciousness among Indian consumers. Despite this growth, the market remains fragmented, presenting an opportunity for a premium, curated shopping experience. RUNWAY addresses this gap by offering a meticulously curated selection of premium sunglasses from the world's most coveted international brands, including Cartier, Oliver Peoples, Prada, and Tom Ford.

The exclusive collection will be available at the new integrated CMH store, where RUNWAY and Titan Eye+ come together to redefine eyewear shopping. Alongside the launch of RUNWAY, Titan has also introduced the MyoSlo lens, a revolutionary free-form lens designed for children with progressive myopia. The MyoSlo lens is a scientifically proven solution that effectively controls myopia progression by reducing eye elongation, with studies showing a 39% reduction. This advanced lens technology helps parents safeguard their children's vision for the future.

The new integrated RUNWAY store in Indiranagar will also feature a dedicated center for audiology, expanding Titan's commitment to comprehensive eye and hearing care solutions. This initiative offers customers access to advanced audiology testing services.

Saumen Bhaumik, CEO of the EyeCare Division at Titan, commented on the launch: "The introduction of RUNWAY is a significant milestone for the House of Titan. While Titan Eye+ has established a strong presence in the prescription eyewear segment, RUNWAY allows us to cater to a growing segment of customers seeking a truly differentiated and premium experience in the sunglass category. This strategic expansion positions us to tap into the burgeoning demand for premium sunglasses in India. Additionally, with the launch of the MyoSlo lens and the Centre of Audiology at the store, we are focusing on advanced optical and audiology services, ensuring that Titan remains at the forefront of delivering solutions that offer great value."