Prince Pipes Appoints Astral Adhesives’ Rajat Mishra as Chief Business Officer
Prince Pipes and Fittings appoints former Astral Adhesives CBO Rajat Mishra as its new Chief Business Officer. With 20+ years of cross-industry expertise, Mishra will lead strategy across retail, projects, marketing, and exports.
Sandhya
In a significant leadership movement within India’s building materials sector, Prince Pipes and Fittings Ltd. has appointed Rajat Mishra as its new Chief Business Officer (CBO), effective November 2026.
In his new role at Prince Pipes, Mishra will spearhead business performance across four core growth engines: Retail, Projects, Marketing & Branding, and Exports. He will be responsible for driving overall business strategy, expanding market footprint, and optimizing go-to-market performance across domestic and international markets.
A Proven Industry Veteran
Mishra brings more than 20 years of robust commercial leadership experience. Prior to joining Prince Pipes, he served as the Chief Business Officer at Astral Adhesives for over three years, where he was instrumental in strengthening the brand’s market reach and distribution footprint.
Throughout his career, Mishra has built an extensive track record in go-to-market strategies, business expansion, and supply chain scaling across diverse sectors—including Building Materials, Adhesives, FMCG, and Telecommunications.
A Cross-Industry Leadership Trail
Before his successful tenure at Astral Adhesives, Mishra held key executive positions at several top-tier national and global brands:
- Ashirvad Pipes
- Pidilite Industries Limited
- Mondelēz International
- Vodafone
Navigating the Next Phase of Growth
Mishra’s appointment comes at a crucial juncture for the plumbing and building materials industry, where brand equity, digital supply chain integration, and deep distribution networks are key differentiators. His background across fast-moving consumer goods and building solutions equips him to blend brand-building precision with industrial-scale execution at Prince Pipes.
