BookMyShow Live Appoints Ex-Star Sports Executive Gautam Chatwal as Head of Sponsorships
BookMyShow Live appoints sports marketing veteran Gautam Chatwal as Head of Sponsorships to scale brand partnerships across flagship tours and festivals like Coldplay, Diljit Dosanjh, and Lollapalooza India.
Sandhya
Strategic Leadership Expansion to Fuel Live Entertainment Partnerships
BookMyShow Live, the live entertainment division of BookMyShow, has named sports and media veteran Gautam Chatwal as its new Head of Sponsorships. In his new role, Chatwal will lead brand integrations, strategic alliances, and commercial sponsorships across the brand’s growing roster of live music festivals, stadium tours, and experiential events nationwide.
Decades of High-Impact Sports & Brand Marketing Leadership
Chatwal joins BookMyShow Live from SG Pipers, a Hockey India League franchise where he served as Vice President and Head of Sales & Marketing. Prior to his time with SG Pipers, Chatwal spent nearly nine years at Star Sports (formerly part of Disney Star), holding leadership positions including Executive Director of Sales, as well as Vice President and Assistant Vice President of Product & Revenue Strategy.
An alumnus of MICA (2002 batch), Chatwal has a rich track record of conceptualizing innovative brand activations across major sporting properties such as the Indian Premier League (IPL), Indian Super League (ISL), and Pro Kabaddi League. Notable campaigns under his leadership include:
- ISL Match Ball Drone Delivery: A high-visibility activation with DHL featuring a drone delivering the match ball live on pitch.
- Star Deals Initiative: An interactive second-screen experience enabling brands to offer real-time promotions directly to mobile viewers during live IPL broadcasts.
Strengthening Commercial Momentum Across Mega Global & National Events
The appointment comes as BookMyShow Live continues to expand its footprint as India's premier live entertainment promoter. The division is co-producing and promoting Diljit Dosanjh’s RuPay AURA India Tour 2026 alongside Live Nation, which kicked off with a sold-out show at Jawaharlal Nehru Stadium in New Delhi.
Additionally, BookMyShow Live co-produces Lollapalooza India and joined forces with Live Nation to produce and promote Coldplay’s Music of the Spheres tour in India. Chatwal’s expertise will focus on creating higher-value, immersive sponsorship models for corporate partners looking to connect with live event audiences.
