Wendy’s India Unveils ‘The Great Burger Scam’, Bringing Five Global Flavours Starting at Just ₹59

Mumbai, 4th November 2026: Wendy’s India has launched ‘The Great Burger Scam’, a new campaign introducing five globally inspired burger flavours at prices starting at just ₹59. The offering brings together distinctive flavour profiles and accessible pricing, challenging the conventional perception that value-led burgers have to compromise on variety and taste.

From the smoky kick of Chipotle and the freshness of Chimichurri to the bold flavours of Korean and Teriyaki, with a familiar Indian twist in Makhani, there's something for every kind of burger mood. Available across vegetarian and chicken options, the range is priced between ₹59 and ₹99, making flavour exploration easier on the pocket.

So, what's the scam? At a time when value menus often mean sticking to the basics, Wendy’s is bringing five distinct flavour experiences to consumers at prices that might make them do a double take. The idea is simple: why settle for the usual when you can explore global flavours without spending more? With The Great Burger Scam, Wendy’s is looking to change the value of burger conversation by making variety and exciting food experiences more accessible.

Commenting on the campaign, Mohit Mahajan, AVP - Marketing, Rebel Foods, said, “Consumers today are looking for more than just a good deal. They want variety, exciting flavours and experiences that feel worth trying. With ‘The Great Burger Scam’, we wanted to turn the usual value burger narrative on its head. Five distinct flavours, globally inspired choices and prices starting at ₹59, it almost sounds too good to be true! Through this campaign, we want to make flavour exploration accessible to everyone while bringing a little fun and surprise to the everyday burger experience.”

With Gen Z and Millennials increasingly exploring new food experiences while remaining conscious of their spending, The Great Burger Scam taps into the growing appetite for variety, discovery and value. The campaign also reinforces Wendy’s differentiated positioning in India's food market by bringing globally inspired flavour profiles into the everyday value burger segment.

Launched in November 2026, the range is available across Wendy’s India dine-in restaurants and online delivery platforms.

About Rebel Foods:

Rebel Foods is the world’s largest and fastest-growing internet restaurant company, home to brands such as Faasos, Behrouz Biryani, Oven Story Pizza, Mandarin Oak, The Good Bowl,SLAY Coffee, Sweet Truth, Wendy’s, and more. With over 450+ kitchens across 70+ cities, Rebel Foods has developed its full-stack technology - Rebel OS - through which multiple brands are launched and scaled up in a very short period. Through the Rebel Launcher, powered by Rebel OS, the company has launched over 25+ brands and expanded aggressively all across the country. Rebel Foods currently operates 45+ brands across multiple countries - India, the United Arab Emirates (Dubai, Abu Dhabi, Sharjah), the United Kingdom, and Saudi Arabia.

About Wendy’s:

The Wendy’s Company and Wendy’s® franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide, with more than 1,300 of these located outside of the United States. Founded in 1969, Wendy’s is committed to the promise of Fresh Famous Food, Made Right, For You, delivered to customers through its craveable menu including made- to-order square hamburgers, and fan favorites like the Spicy Chicken Sandwich and nuggets, Baconator®, and the Frosty® dessert. Learn more at www.wendys.com.