Industry
NBA, WNBA, Dream11 extend partnership, enhancing fantasy...
NBA, WNBA, and Dream11 extend their partnership, allowing Indian fans to engage...
AI aids copywriters, enhancing their work, not replacing...
Gen AI and tools like ChatGPT and Google Bard spark discussions on AI's influence...
AI aids copywriters, enhancing their work, not replacing...
Gen AI and tools like ChatGPT and Google Bard spark discussions on AI's influence...
Times OOH Secures Exclusive 7-Year Advertising Contract...
Times OOH has gained advertising rights inside and outside Chandigarh International...
Fever FM unveils updated brand identity, enhancing its...
Fever FM undertakes a brand overhaul, aiming to transform into a youth-centric content...
Disney, Viacom18 deal expected to conclude in February
The latest reports suggest that Disney is set to finalize a significant deal by...
Apple Dominates Global Brand Value: Check the Complete...
Visual Capitalist's report unveils the cumulative value of the globe's top 100 brands...
Adapting to the Appetite: Zomato and Swiggy Revolutionize...
As users actively engage, platforms become key spaces for advertisers. Experts note...
Indian FMCG sector is better than the rest of the world
Sudhir Sitapati underscores the pivotal role of advertising in India's FMCG industry,...
WWE's "Raw" Shifts to Streaming Era with Historic Netflix...
WWE's ongoing agreement with NBCUniversal ensures "Raw" airs on the USA Network...
Sony Terminates Merger Deal with Zee Entertainment Enterprises...
Sony officially terminates Zee-Sony merger, citing 'non-compliance with terms.'...
2024 sees a surge in gaming as brands flock to arenas
In 2024, gaming surges with more players, non-endemic brands, and eSports becoming...
Google initiates mass layoffs, impacting its advertising...
Google implements strategic restructuring, resulting in around 1,000 job cuts across...
Sun Stellar collaborates with DRDO-DIHAR for Ladakh solar...
The Solar Space Heating Project launches with an initial investment of approximately...
Amazon plans layoffs, impacting hundreds in Prime Video,...
The company states layoffs are essential to prioritize long-term investments, ensuring...
Print Advertising Resurges in the Digital Age with Creative...
Tata AIG's reverse copy and Cadbury's 200th-anniversary ad showcase brands' love...
