Rupa Footline Unveils Bold Identity with Exciting New Campaign

Rupa Footline, the exclusive socks brand from Rupa & Company Limited, has unveiled a bold new identity, energized attitude, and an exciting campaign aimed at redefining the accessory category.

In a market with few established competitors, Rupa Footline is creating a fresh narrative tailored to a youthful audience. The new tagline, "Pahen Liya to Pahen Liya", serves as a call to action, empowering individuals to tackle life’s challenges with confidence and comfort, no matter the situation—whether walking, running, or relaxing.

Campaign Highlights:
The campaign stands out through its storytelling, showcasing how people face different moments in life with their socks on, symbolizing readiness and style.

Vikash Agarwal, Director of Rupa & Company, shared, “Modern consumers seek brands that resonate with their attitudeand offer both style and substance. Our new campaign celebrates this attitude with doses of fun, quirkiness, and entertainment.”

The brand also revealed a bold new logo with an international appeal, complementing its fresh range of socks in solids, stripes, geometric patterns, and prints, designed to captivate the youth market.