Industry
Apple's 'The Greatest' ad wins Emmy for Outstanding Commercial...
Crafted by Apple's in-house team, directed by Kim Gehrig of Somesuch, the award-winning...
2024's trends: Hyper-personalization, niche focus, and...
Forecasts by diverse industry experts anticipate the imminent evolution of the marketing...
Hindustan Unilever, a major FMCG, hit with Rs 447 crore
Hindustan Unilever grapples with Rs 447.5 crore GST demands and penalties from five...
Is Amazon Prime Poised to Revolutionize India's Sports...
Dr. Annurag Batra, BW Business World's Chairman, examines Amazon's partnership with...
2023: Digital advertising's substantial growth redefines...
2023 witnessed a 50% surge in Digital Ad impressions, doubling since 2021, showcasing...
Amazon Prime Video adopts ad-supported model following...
Amazon Prime Video's initial ad-supported model targets the US, UK, and Germany...
Tata Motors' New Year Commitment and Festive Cheers
Tata Motors celebrates a New Year, renewing commitment to excellence, spreading...
Report: Google to cut 30,000 jobs in latest massive layoff
Google's AI-based Performance Max transforms ad creation, autonomously generating...
FMCG Industry Anticipates Double-Digit Growth in 2024 After...
After a challenging 2023, the FMCG industry anticipates double-digit growth in 2024,...
Tata Play Binge partners with FanCode for sports entertainment...
FanCode offers access to a variety of 15+ sports, enhancing user engagement by broadening...
ZEEL requests Sony hasten merger date talks for consolidation
The scheduled closure of the Zee-Sony merger, as per the agreed-upon terms, is targeted...
Karnataka greenlights Foxconn's Rs. 13,911 crore investment...
Foxconn secures Karnataka's nod for an additional investment of Rs. 13,911 crores,...
Adesh Kumar Gupta will step down as Director of ZEEL
Adesh Kumar Gupta will also leave the board's audit committee, risk management committee,...
2023 Recap: 7 Trends in Media Monetization for Publishers,...
Adapting sans third-party cookies and embracing Connected TV (CTV), these trends...
When CTV made significant advances in India in 2023
Advertisers also notice CTV's abilities to increase viewer engagement and ad recall
2023: Ads Meet AI, Changing Greetings and Beyond
This year, industry witnessed major tech collaborations-GenAI, AR, VR-shaping customer...
