Industry

Remembering 2022, How The M&E Sector Prospered That Year

Remembering 2022, How The M&E Sector Prospered That Year

The growth of M&E industry is flagging off to new heights with introduction to technology...

Disney+Hotstar’s best innings: Records 31% jump in viewership during T20 World Cup 2022

Disney+Hotstar’s best innings: Records 31% jump in viewership...

Disney+ Hotstar have delivered a seamless platform experience to cricket lovers...

Elon Musk’s Twitter problems are multiplying

Elon Musk’s Twitter problems are multiplying

Musk’s pursuit and purchase of Twitter Inc. has been weighing on the shares of Tesla...

NTO 2.0: An increase in broadcasting costs unnerves DPOs

NTO 2.0: An increase in broadcasting costs unnerves DPOs

The cable sector is concerned that the price revisions and the publication of RIOs...

Disha Patani joins Hershey India as a brand ambassador for SOFIT

Disha Patani joins Hershey India as a brand ambassador...

John Abraham and Disha Patani will work together to develop the brand's 'Fit is...

Big Bang Awards 2022 are announced by The Ad Club Bangalore

Big Bang Awards 2022 are announced by The Ad Club Bangalore

In the first week of February 2023, the awards ceremony will take place.

Social and content commerce are extensions of what we do: Arun Devanathan, Myntra

Social and content commerce are extensions of what we do:...

Devanathan, Senior Director of Social Commerce at Myntra, discusses the concept...

CoinSwitch announces new brand identity and logo

CoinSwitch announces new brand identity and logo

The updated mobile app takes a content-first approach, providing users with bite-sized...

Despite winning slots, Sony Pal and Colors Rishtey will not return to Free Dish.

Despite winning slots, Sony Pal and Colors Rishtey will...

DD Free Dish stated in November that the channels would be available on the platform...

Launch of CleverTap for startups by CleverTap

Launch of CleverTap for startups by CleverTap

The programme will save costs and increase user engagement and conversion rates...

Aryan Khan launches D'YAVOL and collaborates with AB InBev India

Aryan Khan launches D'YAVOL and collaborates with AB InBev...

D'YAVOL wants to offer carefully chosen lifestyle items and experiences in the areas...

When consumers become brand game-changers

When consumers become brand game-changers

Industry analysts say it's no surprise that advertisers are looking to gamers and...

This is the women's cricket squad for India. Don't underestimate them, says Mastercard.

This is the women's cricket squad for India. Don't underestimate...

Prior to the Women's T20 India vs Australia Trophy on December 9, Mastercard, the...

Fluttr is introduced by Aer Media Group

Fluttr is introduced by Aer Media Group

Influencer content will become an end-of-the-funnel activity because to Fluttr's...

Public service broadcasting should be voluntary: Broadcasters

Public service broadcasting should be voluntary: Broadcasters

The IBDF has written to the government requesting that it either remove the restriction...

The following growth phase's motivators According to the Ormax Report, just 10% of OTT users in India reside in cities.

The following growth phase's motivators According to the...

For the next stage of expansion, OTT providers will need smaller markets and rural...