Genelia Deshmukh Joins CashKaro as Brand Ambassador in Major Collaboration

The collaboration is expected to harness Genelia's dynamic and relatable persona to connect with a vast audience of online shoppers across India, including CashKaro's existing user base. This move is anticipated to significantly enhance CashKaro's influence and impact in the market.

As part of this partnership, CashKaro has rolled out a comprehensive 360-degree advertising campaign featuring Genelia. The campaign narrates how shopping through CashKaro allows users to earn additional cashback that can be seamlessly transferred to their bank accounts. This message is conveyed humorously through a series of three films featuring Genelia and three of her family members, making it relatable to today's audience.

Through this strategic campaign, CashKaro aims to expand its current user base of 20 million to over 100 million users in the coming years. The collaboration between the cashback leader and Genelia is poised to inspire and revolutionize the way India shops online, setting new benchmarks for value-driven and rewarding consumer experiences.

Rohan Bhargava, Co-Founder of CashKaro & EarnKaro, expressed his delight at welcoming Genelia Deshmukh into the CashKaro family. He emphasized Genelia's infectious energy, authenticity, and broad appeal, making her the ideal ambassador to reshape the online shopping experience for millions of Indians. This partnership marks an exciting new chapter in CashKaro's commitment to providing unmatched value, convenience, and savings to its users.

Swati Bhargava, Co-Founder of CashKaro & EarnKaro, highlighted that the association with Genelia will further solidify CashKaro's position as the preferred savings destination for shoppers in India. The campaign's goal is to raise awareness about CashKaro and demonstrate how easy it is to save substantial amounts every month through their platform. Online shoppers can enjoy additional cashback from CashKaro on top of all Diwali sale discounts, making the campaign aptly named #CashKaroAishKaro!

Genelia Deshmukh also expressed her excitement about the partnership, describing CashKaro as a game-changing app that is revolutionizing the way Indians shop and save online. She praised the simplicity and power of the core CashKaro concept, which enables significant savings with just one click across 1500 brands. Genelia commended Rohan and Swati's commitment and vision for the brand and looks forward to contributing to this exciting phase of CashKaro's growth.