Eveready Unveils Dynamic Revamp: Infinity-Inspired Logo Symbolizes Limitless Power

Eveready Industries India Ltd., a renowned name in the world of batteries and flashlights, has unveiled a striking rebranding strategy, marked by a captivating transformation of its iconic logo. The company's enduring symbol, the 'Cat-O-9' unit, remains intact, serving as a nostalgic touchstone while propelling the brand into a future of vigor and vitality.

The revamped logo draws inspiration from the concept of infinity, embodying fluidity and dynamism that mirror an unending source of power and energy. The intentionally asymmetrical design, with the left side slightly smaller than the right, signifies progress - a journey from uncertainty to empowerment. At the heart of this evolution, the Eveready wordmark radiates with vibrant energy.

Anirban Banerjee, Sr. Vice President & SBU Head (Batteries & Flashlights) of Eveready Industries India Ltd., shared insights on the strategic rebranding. He emphasized that as consumer needs evolve, the brand must transform and diversify its product offerings, catering to various age groups in the modern world.

The logo's motion concept is equally captivating. Passing energy through the Eveready disc sets it into motion, gradually forming an infinity symbol as momentum builds. This moving emblem encapsulates the brand's vision of limitless progress and boundless power.

Sukesh Nayak, Chief Creative Officer of Ogilvy India, expressed the symbolism behind the new logo. Eveready represents relentless power and evolving possibilities, perpetually changing to drive India's exponential progress. The redesigned logo signifies ceaseless momentum, eternal drive, and the spark of new beginnings. The added line "Give Me Power" emphasizes Eveready's role as a source of empowerment, resilience, and unwavering strength.

With this bold reimagination, Eveready Industries India Ltd. not only remains a beacon in the realm of illumination but transforms into an embodiment of power and courage. The new logo portrays the brand's commitment to progress and its enduring role in powering India's journey toward a limitless future.

As the brand continues to shine in the world of batteries and flashlights, this revamped logo serves as a dynamic emblem, radiating energy and symbolizing the infinite potential that Eveready brings to its consumers.