Mohey's Ad with Janhvi Kapoor: Embrace Marriage at Your Own Pace
Mohey, a marriage wear brand, unveils its trendy campaign, jab aap taiyaar, hum taiyaar, featuring bollywood actress and the new logo ambassador, janhvi kapoor.
Sumit Rawat
Mohey's Ad with Janhvi Kapoor: Embrace Marriage at Your Own Pace
Mohey, a marriage wear brand, unveils its trendy campaign, jab aap taiyaar, hum taiyaar, featuring bollywood actress and the new logo ambassador, janhvi kapoor. In a culture regularly fashioned by societal expectations and strict timelines, many girls face strain to make existence-changing decisions, like marriage, earlier than they feel in my opinion equipped.
Mohey’s empowering emblem-new campaign encourages ladies to include marriage on their personal terms and at their very own tempo. The marketing campaign marks mohey’s evolution from a bridal wear logo to a complete wedding ceremony wear logo. It now gives a wide variety, including lehengas, sarees, indo-westerns, and stitched suits for both brides and bridesmaids for every wedding ceremony occasion.
At the launch of the campaign movie, vedant modi, chief revenue officer at vedant models stated, “the concept behind 'jab aap taiyaar, hum taiyaar' is to mirror a shift in how marriage is perceived via these days’s ladies. It’s now not approximately societal timelines but approximately non-public boom and empowerment. Mohey is here as a accomplice to every woman’s adventure, equipped to rejoice her individuality and alternatives when she feels it’s the proper second. We are so glad to welcome janhvi kapoor to our mohey circle of relatives!"
On turning into the emblem ambassador for mohey, jahnvi kapoor stated, “because the face of mohey, i'm pleased to partner with a logo that embodies a ahead-questioning method to modern womanhood. The idea that marriage is a deeply private choice, with out a singular 'proper time' for all and sundry, aligns closely with my personal values. Mohey’s message of empowering girls to make choices on their personal phrases is each effective and timely, and i am proud to represent this revolutionary spirit.”
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The marketing campaign dives into the emotional journey that girls experience as they don't forget marriage. Within the video, janhvi kapoor is proven along her squad in a grand wedding setting. Thru a series of candid conversations, the marketing campaign showcases the evolving dynamics around marriage choices—portraying that it’s no longer just about way of life however non-public readiness. The film focuses now not most effective on the bride but additionally on her bridesmaids, each exploring their own mind and emotions about marriage, breaking the stereotype that there's a fixed time to get married. It highlights the belief that emotional readiness comes from inside and is particular to all of us. Entrepreneur and actor parul gulati is likewise featured in the campaign, representing the robust, impartial company women of nowadays, making this marketing campaign relatable to a much wider audience balancing their private and expert lives.
The primary spotlight of the campaign "shaadi ka koi ek proper time nahi hota. You'll feel prepared, jab tum dil se ready hogi," is a reminder that marriage is a personal choice. This 360 campaign marks a new era for mohey, standing at the intersection of lifestyle and modernity, in which each lady is empowered to define her own adventure.The marketing campaign introduces mohey’s improved product line, offering modern-day styles for the bride and bridesmaids.
