In a new advertisement for the Sharbat range, Mother's Recipe recalls childhood summers

Childhood memories can be evoked by the sweet and hydrating drink sharbat. The custom of eating sharbat in the summer always evokes fond memories. Making sharbat is a family activity in Indian homes, and everyone contributes to the process. Grandmothers frequently pass along their family's traditional sharbat-making recipes and methods. When receiving guests in the summer, sharbat takes the role of tea. In order to quench your thirst in the sweltering summer heat, sharbats are offered. Mother's Recipe has begun a DVC campaign for their recently introduced Summerwala Sharbat inspired by summertime memories from childhood as the temperatures rise and people start looking for cool drinks to relieve their thirst.

The new Summerwala Sharbat television commercial features images of a mother serving the drink to her children and other individuals consuming it in diverse environments. Every sharbat is portrayed as a trip back to our youth or a momentous occasion. Toh wo samajh jati ki ye pyaas kuch khaas hai, Woh Aam Paane ki khati mitti yadee dil se leke zuban par aajati, Jab khel se break leke Ma ka pallu khichate. The commercial promotes the refreshing flavor of Summerwala Sharbat while capturing the essence of summer.

Sanjana Desai, Executive Director of Mother's Recipe, commented on the most recent TVC launch, saying, "We are thrilled to launch our new television advertisement for Summer Sharbat."We think the DVC beautifully depicts the spirit of summer and highlights the flavor of Mother's Recipe Summerwala Sharbat, which includes ingredients like mango panna, rose, jeera masala, khus syrup, and lemon ginger.  We are convinced that customers will favor Summerwala sharbat as their go-to summer beverage as a result of its positive reception.

Sanjana Desai and the Mothers' Recipe team created the campaign, which is currently LIVE on several social media sites including Facebook, Instagram, and YouTube. All social media platforms, Google display adverts, on-the-ground activations, as well as OOH and offline campaigns, will all include the new television ad for Summer Sharbat.