Endura Mass Fuels LSG’s Power Play as Official Nutrition Partner
Endura Mass teams up with Lucknow Super Giants as IPL 2025’s Official Weight-Gainer Nutrition Partner, showcasing science-backed shakes and fan-centric muscle-building initiatives.
Prakhar
Endura Mass, Cipla Health’s flagship weight-gainer supplement, has partnered with the Lucknow Super Giants (LSG) as their Official Weight-Gainer Nutrition Partner for IPL 2025. This alliance brings together high-performance cricket and precision nutrition, equipping LSG’s athletes with the calories and proteins they need to excel under the glare of the floodlights.
Aligning Goals: Mass Meets Muscle
Cricket isn’t just about stamina, it demands explosive power for six-hitting and lightning reflexes in the field. Endura Mass delivers over 550 kcal and 40 g of whey protein per serving, helping players meet their daily energy targets. Just as LSG backs emerging cricket talent, Endura Mass supports underweight individuals in gaining healthy muscle mass, transforming potential into performance.
From Lab to Stadium
LSG’s nutritionists have crafted personalised supplement schedules: morning recovery shakes post-training, midday boosters between sessions, and evening blends to aid overnight muscle repair. Each regimen is tailored to the player’s body type, workload, and matchday timing, ensuring that no calorie goes to waste and no protein is underutilised.
Fan-Driven “Gain with the Giants” Challenge
To bring supporters into the fold, Endura Mass and LSG have launched the “Gain with the Giants” digital challenge. Fans log their workout sessions and Endura Mass servings via a co-branded app to earn exclusive rewards, signed jerseys, VIP match passes, and virtual meet-ups with players. Live nutrition workshops at select stadiums let fans sample flavours and get pro tips.
Cinematic Campaign Film
The high-energy ad film intercuts scenes of LSG players smashing sixes and slamming medicine balls with the simple act of mixing an Endura Mass shake. The tagline “Fuel Every Innings, Power Every Swing” underscores how proper nutrition underpins every triumph, on and off the pitch.
A Winning Partnership
Shivam Puri, MD & CEO of Cipla Health, notes, “Endura Mass has been India’s trusted weight-gainer for two decades. Aligning with LSG amplifies our mission: empowering individuals to achieve peak performance through science-backed nutrition.” LSG’s CEO, Vinay Chopra, adds, “Clean nutrition and athlete welfare are non-negotiable. Endura Mass shares our commitment to excellence.”
Final Thoughts
By fusing Endura Mass’s proven formulas with LSG’s competitive spirit, this partnership raises the bar for athlete nutrition in the IPL. As fans cheer their team, they’ll also witness how a simple shake can power monstrous hits, rapid fire bowling, and remarkable fielding, proving that behind every match-winning performance is a carefully calibrated nutritional play.
