IGP Brings Humor to Secret Santa with Gangster-Themed Gifting Ad

With the festive season around the corner, IGP has added a quirky twist to office traditions by launching its gangster-themed Secret Santa campaign. Part of its "Amazing Gifts, Samay Par" series, the ad creatively transforms an office Secret Santa event into a humorous exchange where gangsters—symbolizing common workplace personas—share gifts tailored to their unique personalities.

The narrative cleverly mirrors relatable office archetypes, from the "resume embellisher" to the "colleague on the verge of termination." Each character receives a gift that humorously aligns with their personality, delivering laughs while showcasing IGP's ability to provide thoughtful, perfectly matched presents.

Accompanied by the tagline, "Avoid HR embarrassment, get ideal gifts from IGP," the campaign solidifies IGP's reputation as the go-to platform for corporate and personal gifting.

Tarun Joshi, founder and CEO of IGP, explained the inspiration behind the campaign:
"Office gifting is a growing trend, with Secret Santa events alone seeing a significant rise in participation year-over-year. With this campaign, we’ve tackled the real challenge of finding the perfect Secret Santa gift while highlighting the convenience, diversity, and quality that IGP offers."

IGP’s platform boasts over 1,500 unique gifting options, catering to both businesses and individuals. Its global reach includes delivery to over 150 countries, ensuring timely and high-quality gifting experiences.

The ad underscores the rising popularity of corporate gifting, presenting IGP as a seamless solution for these occasions. By blending humor, relatability, and creativity, the campaign resonates with modern professionals who seek convenience and personalization in their gifting choices.

Joshi further emphasized the platform’s vision:
"As one of the largest international gifting platforms, we aim to make corporate gifting seamless, impactful, and accessible. This campaign reflects our commitment to bringing thoughtful gifting to the forefront."

The campaign's unique gangster-era setting, paired with workplace humor, makes for a memorable and engaging ad. It not only highlights IGP's expansive selection of gifts but also reinforces its promise of timely delivery—a key feature for holiday shoppers.

By turning a simple workplace tradition into a creative storytelling moment, IGP’s campaign successfully showcases the brand’s ability to bring laughter, convenience, and thoughtfulness to the gifting process.