Haldiram’s Launches Sugar-Free Shrikhand to Satisfy Every Palate

Haldiram’s, a household name in India known for its rich history and diverse range of culinary products, is expanding its dairy product range with the introduction of a sugar-free Shrikhand. This new addition to their already popular list of sweets aims to cater to the growing demand for health-conscious indulgence without compromising on the rich, creamy texture and signature flavors that the brand is famous for.

Shrikhand, a traditional dessert predominantly enjoyed in Gujarati and Maharashtrian cuisine, has long been a favorite among dessert lovers. Haldiram’s new sugar-free version brings a guilt-free indulgence to those who love the classic dessert but prefer to avoid sugar. Made with the finest ingredients, this innovative product offers the same creamy and rich texture of traditional shrikhand, but without the sugar content, making it a great option for health-conscious consumers.

Priced affordably at ₹80 for a 250 gm package, this sugar-free shrikhand ensures that customers don’t have to choose between taste and health. It is currently available across several regions in India, including parts of Maharashtra, Chhattisgarh, Madhya Pradesh, and Telangana. Some of the locations where it can be found include Amravati, Chandrapur, Yavatmal, and Raipur, among others. This strategic distribution ensures that a wide range of consumers can access this new product and enjoy a familiar dessert with a modern twist.

Speaking on the introduction of the new sugar-free shrikhand, Mr. Sushil Agarwal, Director of Haldiram’s Food International Pvt. Ltd., expressed pride in the company’s legacy of offering high-quality, traditional products. He stated, “For over 80 years, our brand has been known for traditional taste and age-old recipes. Whether it’s a packet of namkeen or a box of kaju katli, we maintain the same level of satisfaction across all our products. With our sugar-free shrikhand, we aim to cater to every Indian palate while staying true to the level of quality our customers expect.”

By introducing sugar-free shrikhand, Haldiram’s seeks to blend the tradition of authentic Indian desserts with the innovation needed to keep up with changing consumer preferences. This launch is a clear example of Haldiram’s commitment to evolving with the market while staying grounded in the values and taste that have made it a trusted name for over eight decades.

In conclusion, Haldiram’s sugar-free shrikhand not only meets the demands of health-conscious consumers but also reaffirms the brand’s reputation for offering high-quality, traditional Indian sweets. As the brand continues to innovate, it remains committed to satisfying the taste buds of every Indian, proving that it is possible to enjoy authentic flavors without compromising on health.