Haier India Joins Disney+ Hotstar for Wimbledon 2024

Haier India aims to utilize Disney+ Hotstar's digital platform to engage with niche audiences and tennis fans across India.

Haier India, a global leader in major appliances, has announced its partnership with Disney+ Hotstar as an associate sponsor for the Wimbledon Championships 2024. This collaboration marks a significant step in Haier India's sports marketing strategy, designed to boost brand visibility and customer engagement in the premium market segment.

Through this association, Haier India plans to leverage Disney+ Hotstar's platform to reach niche audiences and tennis enthusiasts throughout India. The brand aims to maximize its presence via connected TV during the matches until July 14, 2024.

Commenting on the partnership, NS Satish, President of Haier Appliances India, stated, "In 2024, we have established meaningful connections with prestigious sports tournaments to resonate with youth, niche, and premium consumers in India. Our collaboration with Wimbledon as an associate sponsor on Disney+ Hotstar is particularly significant as we target tennis fans in India."

As part of its Sport-o-Tainment marketing strategy, Haier India has been actively investing in various sporting events, including Roland-Garros and the ATP Tour. These efforts aim to strengthen the brand's connection with millions of sports enthusiasts and foster deeper engagement with premium audiences in the country.