Fortune Foods Turns 25: A Culinary Journey in a New Logo

Adani Wilmar's beloved brand, Fortune Foods, is celebrating a significant milestone: its 25th anniversary. To mark this occasion, the company has unveiled a new logo that pays homage to the heart of Indian cuisine.

The new logo is a visual feast, capturing the essence of Indian kitchens. It features a vibrant array of elements, from humble tools like rolling pins and mortar-pestles to iconic dishes like idlis and samosas. Each element tells a story, reflecting the diversity and richness of Indian culinary traditions.

The logo's design is more than just aesthetically pleasing. It embodies the brand's commitment to home-cooked meals and its belief in the power of wholesome food. The inclusion of ingredients like rice, wheat flour, and edible oil underscores Fortune's role in providing essential kitchen commodities.

Angshu Mallick, MD & CEO of Adani Wilmar, expressed his pride in the brand's journey. He highlighted the trust and loyalty that millions of Indian families have placed in Fortune Foods. The new logo, he said, is a tribute to this enduring relationship and a promise to continue delivering quality products.

As Fortune Foods enters its next chapter, the brand remains dedicated to serving the needs of Indian consumers. The new logo serves as a symbol of this commitment, inspiring people to embrace the joy of cooking and the pleasure of sharing meals with loved ones.