Beauty and Brands: A Conversation with Katrina Kaif and Huda Kattan

Beauty and Brands: A Conversation with Katrina Kaif and Huda Kattan

In a rare collaboration, katrina kaif, the founder of kay beauty, and huda kattan,  the founder of huda beauty, got here collectively to talk about their shared ardour for make-up, self-expression, and their trips as entrepreneurs.In a current youtube podcast, the celebrity proprietors touched upon the evolution of splendor influencers and the creation in their respective manufacturers, presenting fans particular insights into their non-public and expert lives.The splendor industry has seen a surge in movie star-founded brands in recent years, each catering to numerous patron with wonderful possibilities. Among these, huda kattan's huda splendor stands out as a pioneer. Kattan, an american makeup artist of iraqi descent, started out her profession by means of sharing make-up tutorials and splendor suggestions online long before the time period "influencer" became part of the enterprise lexicon.

In 2013, she released huda beauty, which swiftly gained traction—thanks to her progressive products and an ever-developing, loyal fan base. Today, the brand boasts an anticipated annual revenue of over rs 125 crore. Kay splendor, alternatively, is the brainchild of bollywood actor katrina kaif, in partnership with nykaa. Launched in 2019, the emblem has speedy made a call for itself in the indian beauty market. Lately, kay splendor completed an impressive annualised gross merchandise value (GMV) of over rs a hundred thirty crore.

Kay splendor, on the other hand, is the brainchild of bollywood celebrity katrina kaif in partnership with nykaa. Released in 2019, the brand has speedy made a name for itself inside the indian beauty market and past. Currently, kay beauty completed an excellent annualised gross merchandise cost (GMV) run fee of over rs a hundred thirty crore.Kay beauty made a debut last 12 months in dubai at nysaa, a new beauty retail destination, marking its access into the uae marketplace. There have additionally been reports of plans for in addition expansion into other gulf cooperation council (GCC) international locations, likely the usa. 

In the podcast, kaif and kattan mentioned makeup as a powerful tool for self-expression, particularly for folks who might sense excluded by means of traditional splendor standards. Both founders also emphasized the values their manufacturers stand for and discussed the processes followed via them to convey first-rate merchandise to clients.

What makes this collaboration noteworthy is the uncommon pairing of two brands competing inside the equal category. It’s seen as a strategic circulate that no longer handiest broadens the attain of each brands however additionally serves as a mutual exchange of publicity for their respective fan bases. With kay beauty currently increasing its presence inside the uae, wherein huda splendor is established, and huda beauty consolidating its presence in india through structures inclusive of nykaa, myntra, and sephora, the collaboration exemplifies how beauty brands can help every different even in a competitive landscape.

In step with a document by means of ibef, with the aid of 2025, india would account for 5% of the worldwide cosmetics market and rank a number of the top five in terms of sales.Many international manufacturers like revlon, avon, l'oreal, maybelline ny, mac, and so on, were found in india for a long term. Along side these, numerous homegrown manufacturers have entered the market inclusive of neemli, moms co., and earth rhythm. Like kay splendor and huda beauty, numerous indian celebrities have also ventured into the splendor industry, launching their own brands; these encompass 82°e by means of deepika padukone, hyphen by using kriti sanon, anomaly by way of priyanka chopra and starstruck through sunny leone.