Even Karan Johar Can’t Believe the Friday Frenzy on Cred!

In a recent promotional clip for Cred’s “Only Fridays” offering, Karan Johar is humorously seen struggling to deliver a line for nearly 24 seconds of the 31-second video. This moment of comedic frustration is a deliberate part of the campaign designed to generate intrigue and capture attention.

Cred’s Only Fridays is an exclusive event for Cred members that occurs every Friday, offering participants the chance to win extravagant prizes each week. The initiative aims to reward users with remarkable giveaways that go beyond typical promotions.

For example, Ryan Martin Pereira won an exclusive fine dining experience in South Mumbai, featuring a 12-course experimental meal, custom drinks, and a private jazz band performance. Meanwhile, Gracy Makhija received a complete wardrobe overhaul curated by Edward Lalrempuia, a prominent fashion consultant and former fashion director at Harper’s Bazaar. Aniket Sachan was awarded a collection of high-end Dyson products.

Participating brands in Cred Only Fridays include notable names such as The Man Company, Naagin Sauce, Sublime House of Tea, Bake Cosmetics, EUME World, and La Forte.

Before Johar’s involvement, Cred had previously engaged creator Arpit Bala and artist Siddharth Tewatia (Bhappa) to create a diss track targeting Aditya Kathpalia, one of the Only Fridays winners, in a playful jab at his friend. This kind of unconventional promotion is part of Cred’s broader strategy of using surprising and memorable scenarios to bolster brand visibility.

Cred, an app focused on rewarding users for paying their credit card bills, has a history of leveraging high-profile celebrities in unexpected situations to enhance its brand image. One of the most notable campaigns featured former cricketer Rahul Dravid, who is renowned for his calm demeanor, losing his temper in a traffic jam—an unusual portrayal that left a strong impression on viewers.

This approach of creating shock value through unconventional advertising has become a signature of Cred’s promotional strategy, particularly during major events like the Indian Premier League (IPL).

Karan Johar, who has built a significant presence in advertising, has appeared in campaigns for a variety of brands, including Lenskart, Knorr Soups, Myntra, Godrej Expert, and JP Infra. His role in promoting Cred’s Only Fridays adds to his extensive portfolio, highlighting his continued influence in the advertising world.