Empowering Women Entrepreneurs: Schneider Electric's #PowerThePotential Campaign

Schneider Electric has introduced the #PowerThePotential initiative to celebrate International Women's Day 2024 by championing women entrepreneurs. With a focus on their innovative Wiser home automation technology, the campaign aims to illustrate how smart home solutions can empower multitasking women business owners.

Central to the #PowerThePotential initiative is a digital narrative depicting a woman and her mother-in-law embarking on a joint entrepreneurial journey. Initially apprehensive, the protagonist finds newfound encouragement from her family and the convenience offered by Schneider Electric's Wiser Smart Home Automation Solutions, enabling her to focus on her business aspirations.

Rajat Abbi, VP - Global Marketing and CMO at Schneider Electric Greater India, shared insights into the campaign's inspiration, noting that the theme of 'Inspire Inclusion' for this year's Women's Day aligns with Schneider Electric's dedication to breaking down barriers and fostering opportunities for women. Abbi emphasized Schneider Electric's ongoing support for women's journeys, emphasizing collaboration and achievement.

Schneider Electric's 'Wiser' home automation solutions provide users with seamless device control at their fingertips. This affordable solution can swiftly upgrade any home, regardless of its age, into a smart home within a few hours.

Recent studies highlight that less than 20% of Micro, Small & Medium businesses in India are owned by women. Recognizing women as pivotal to India's growing economy, their equal participation is deemed essential for India to achieve its goal of becoming a 7 trillion-dollar economy by 2030.