Preity Zinta fronts Mortein's 'Ab Raho Befikar' campaign confidently
Havas India's campaign showcases Mortein's Mosquito Fight Technology (MFT), emphasizing its role in combating mosquitoes and protecting families.
Sumit Rawat
Mortein introduces a new campaign featuring Preity G Zinta for Mortein Liquid vaporisers, acknowledging the journey of motherhood and the heightened responsibility it brings.
The campaign, titled 'Ab Raho Befikar', encourages new mothers to live fearlessly, assured that their child is protected from mosquito-borne diseases with Mortein's Mosquito Fight Technology (MFT*). The campaign aims to provide mothers with the confidence needed to navigate parenthood without the looming fear of mosquito-borne illnesses.
Preity G Zinta, actor and campaign ambassador, emphasizes the immense responsibility mothers have to protect their children, including safeguarding them from mosquitoes. She highlights Mortein's Mosquito Fight Technology as a means to empower mothers in embracing parenthood without worry.
Saurabh Jain, Regional Marketing Director, South Asia - Hygiene, Reckitt, expresses Mortein's dedication to supporting families in safeguarding their loved ones from mosquito-borne diseases. He reaffirms Mortein's commitment to providing superior solutions for young mothers, enabling them to fearlessly navigate the journey of motherhood.
Anupama Ramaswamy, Chief Creative Officer, Havas Worldwide India, discusses the campaign's inception, focusing on the pivotal role of a new mother in protecting her family against mosquito-borne diseases. The campaign underscores the importance of prioritizing safety and well-being without compromise.
Conceptualized by Havas Worldwide India, the campaign portrays Preity G Zinta as the spokesperson, representing the modern mother's dedication to ensuring 100% protection against mosquitoes. Mortein's MFT* is engineered to combat mosquitoes causing up to ten diseases, offering 100% protection with its fast-releasing formula, encapsulating the campaign's message of 'Ab Raho Befikar' with Mortein.
The Mortein liquid vaporiser with MFT - Mosquito Fight Technology is available in a 45ml pack priced at INR 85. Additionally, Mortein offers consumers a cash-back offer# if they are not satisfied with the product
