Apollo Tyres' Ad Mocking CEAT Halted by Bombay HC

Apollo Tyres' Ad Mocking CEAT Halted by Bombay HC

On september 12, the bombay excessive court passed an injunction against apollo tyres stopping it from airing an commercial which “denigrates and disparages” ceat. The commercial showed the tyres of  mahindra thar suvs, one in black and one in maroon, speakme to each other. The black thar’s tyres are proven to be wiped out and it laments to the maroon one pronouncing: “see-it, see-it !…..Road ne toh ghis di yaar….Meri grip.” the maroon-coloured thar’s tyres are proven as apollo apterra at2 that are in great condition.

The ”see-it” ceat stated become phonetically just like its name as used inside the advert.Through the conversation among rival tyres within the ad, the court docket noted that the “advertisement does in reality unfairly seeks to examine the plaintiff’s wiped out tyre with the defendant’s trendy tyre and the basic premise of the impugned advertisement is to denigrate and slander the plaintiff’s said crossdrive at tyre.”

The plaintiff stated that from the advertisement campaigns undertaken by using the defendant on numerous on line systems, viz. Youtube, x, instagram, linkedin, facebook, a message is sought to be conveyed to the purchasers that the plaintiff’s ceat all terrain tyres are of inferior and sub-general great; are inferior to the defendant’s apollo apterra at2 tyre and are to be discarded. It's far said that the plaintiff’s ceat all terrain tyres had been rubbished and made to show in bad light inside the said commercial.The court has adjourned the problem for an in depth listening to on october 11.