Discover Your City's Gems with #TravelWithLimca: Triptii Dimri's Journey

Limca, the beloved Indian brand, has launched its latest campaign, #TravelWithLimca, showcasing Triptii Dimri as its new brand ambassador. The campaign aims to inspire people to explore the hidden treasures within their own cities.

Crafted by Studio X, the campaign unfolds with Triptii Dimri embarking on a lively bus journey, discovering the vibrant essence of her city. With each sip of refreshing Limca, she is enveloped in happiness, sparking a sense of adventure and curiosity. Energized by the drink, Triptii explores bustling markets and savory street food stalls, inviting viewers to join her in experiencing the richness of city life with a chilled Limca in hand.

Triptii Dimri expressed her enthusiasm for joining the Limca family, emphasizing her love for exploration and cultural experiences. She looks forward to encouraging others to embark on their own journeys of discovery alongside Limca.

Ruchira Bhattacharya, Senior Director of Marketing for Hydration, Sports, and Tea at The Coca-Cola Company, highlighted Limca's legacy of refreshing consumers for over five decades. She expressed excitement about the #TravelWithLimca campaign and its goal of inspiring people to rediscover their cities while enjoying the unique taste of Limca.

Mukund VML, Chief Strategy Officer at Studio X, emphasized the campaign's focus on uncovering the hidden gems of one's own city. He praised Triptii's vibrant presence and described her as the perfect embodiment of the Limca spirit.

In essence, the #TravelWithLimca campaign celebrates the joy of exploration and invites everyone to savor the refreshing experience of Limca while discovering the beauty of their own cities.