Acerpure Launches Consumer Electronics Brand in India

Acer Group, a leading name in IT and technology solutions, has announced its foray into the consumer electronics market with the launch of the Acerpure brand in India. The grand event took place in Bengaluru and featured a distinguished lineup of company executives and partners, including Andrew Hou, President of Pan-Asia Pacific Operations at Acer Group; Harish Kohli, President and MD of Acer India; Sudhir Goel, Chief Business Officer of Acer India; Stanley Kao, President of Acerpure Inc.; Vasudeva G, Director of Acerpure India; and Sunil Vachani, Co-founder and Executive Chairman of Dixon Technologies.

Acerpure India aims to revolutionize the consumer electronics and home appliances market with products specifically designed to meet the needs of Indian consumers. Their extensive product lineup includes televisions, air purifiers, water purifiers, air circulator fans, and vacuum cleaners, each promising to enhance daily living. The Acerpure TV, their flagship product, comes in four sizes (32, 43, 55, and 65 inches) and features advanced technology for an immersive viewing experience, including enhanced contrast, deeper blacks, dazzling brightness, Dolby Atmos sound, a thin bezel design, multiple connectivity options, and a powerful processor. Future models will include OLED TVs, Mini LED TVs, and Gaming TVs.

The event also showcased a variety of consumer electronics products such as air circulator fans, water purifiers, handheld vacuum cleaners, robotic vacuum cleaners, hair dryers, and hair stylers. Acerpure India plans to expand its product range further to include refrigerators, air conditioners, washing machines, and more.

A key highlight of the event was the announcement of a Make-In-India partnership between Acerpure and Dixon Technologies. Dixon Technologies will manufacture Acerpure products, starting with TVs, at their facilities. This partnership supports India's "Make in India" initiative, aiming to enhance self-reliance and global competitiveness in the electronics sector. It is expected to boost local manufacturing, create jobs, and foster technological innovation.

Andrew Hou expressed his excitement about Acerpure’s launch in India, emphasizing the brand's potential for growth and innovation in the Indian market. He highlighted Acerpure's focus on technological excellence and sustainability, stating that the brand represents the dawn of a new era in home appliances and consumer electronics, with a strong emphasis on local manufacturing.

Harish Kohli shared his enthusiasm about this transformative journey, noting that Acerpure’s debut aligns with their commitment to innovation and the dynamic Indian consumer electronics market. He emphasized that the collaboration with Dixon Technologies will bring locally manufactured products, supporting the Make in India initiative and driving economic and technological growth.

Sunil Vachani echoed these sentiments, highlighting the importance of local manufacturing and innovation. He emphasized that the Acerpure partnership represents a significant step towards enhancing India’s self-sufficiency and competitiveness in the electronics sector. This collaboration aims to produce high-quality, Made in India products for both domestic and international markets, fostering economic growth and local talent.

As Acerpure embarks on its journey in India, the company remains dedicated to driving positive change and providing innovative solutions that enhance consumers' lives while ensuring environmental sustainability for future generations.

Price and Availability

Acerpure Air Purifiers start at Rs 9,990, and Acerpure Cozy Air Circulator Fans start at Rs 7,490. Both products are available for purchase from the Acer Online Store, Acer Exclusive stores, and other leading online e-commerce platforms.